(www.healthatoz.com)
8 Cedar Brook Drive North, #t-1a
Cranbury, NJ 08512
If you have information about a health condition - however common or obscure - HealthAtoZ.com wants to be pitched about it. This family-focused site is positioning itself as the online alphabet soup of health conditions, covering more than 40 medical topics from asthma and AIDS to bed-wetting and teen substance abuse. It generates 50,000 to 70,000 unique visitors weekly and 30 million impressions monthly.
The site is in serious expansion-mode and is looking to add health experts to its rolodex and health conditions to its menu of topics. Although it subscribes to two news services, Reuters Health and Health Scout, it will be creating more original content, particularly feature-oriented, how-to and human-interest editorial pieces.
There also are opportunities to pitch interactive and visually appealing features like health management tools that allow visitors to receive customized information and streaming health videos.
Recent topics include:
- Campaign Targets Binge Drinking on Campus
- Test Reveals Hidden Breast Tumors
Topics
HealthAtoZ, like the site's name suggests, is interested in receiving consumer-focused information on a vast range of conditions, particularly in the areas of women's health, alternative medicine, fitness and men's health. Other hot-button areas are senior- and baby boomer-focused health.
Story ideas that offer tips, advice and interactive ways of managing individual health get priority consideration by the editorial staff.
Editors/Lead Time
PR Pitches:
Executive Editor
Emily Van Ness
email: [email protected]
The turn-around on pitched ideas that get used is a week to 10 days.
Methods
The best method is email, any time of the week.
Comments
HealthAtoZ, with a team of at least four writers and access to 17 freelancers, is positioning itself to build more original healthcare content. The staff will consider article submissions or if the idea has strong potential, a writer will be assigned to cover it as a how-to or human-interest feature.
The site also is looking for health experts to lead chats and host discussions in the popular areas of health/wellness, women's health, alternative medicine and senior health.
Healthy lifetstyles will soon be expanded; ideal topics include healthy travel and nutritional back-to-school advice.