Gone are the days when CEOs were lifeless, faceless figures on org charts, rarely venturing out of their C-suite offices, according to a study released this week from Ruder Finn. The Social CEO says high-performing CEOs are engaging and social media users. They post regularly about industry issues and personal anecdotes, avoiding politics and current events. These high-performing CEOs are authentic and emphasize open communication. The percentage of CEOs with social media presence is approximately 50% higher in the tech industry than it is in the FMCG and pharma sectors. It’s nearly three times higher than in financial services. More specifics about high- and low-performing CEOs are below.
