How to Position for Re-Entry and Communication in the Post-COVID-19 World

[Editor’s Note: In the wake of the pandemic, some PR pros are emphasizing communication and strategy in the post-COVID-19 world. Some, like M Group Strategic Communications, are launching practice units in this area. As part of our coronavirus interview series, we spoke with M Group CEO Jay Morakis about what communicators should be doing to now to reshape communications and strategy now and for the post-pandemic world. His edited responses are below.]

PRNEWS: How do you respond to the argument that it is too early to re-work communications for the new landscape?

Jay MorakisCEO,M Group Strategic Communications

Jay Morakis: Some of them may be right. Our approach is not about overhauling entire strategies. It’s about managing communications in the current version of the new landscape, positioning businesses to take leadership positions in the economy to come, and building communications strategies to leverage opportunities in the new marketplace.

With respect to your question, though, it depends on the business and the industry. Extensively reworking a plan for one scenario when the situation is fluid could be a mistake.

Preparedness planning is critical. Companies laying out strategic plans should be mocking up multiple communications strategies.