While PR pros advise treating each crisis as unique, eschewing one-size-fits-all solutions, the pandemic presented something altogether different.
How do you characterize ‘the crisis of all crises and crises it spawns?’ What to call it? The imagination runs wild.
Dr. Bryan Reber and colleagues at University of Georgia (UGA) suggest the pandemic is a “sticky” crisis.
Sticky crises are severe, recurring and complex; they simultaneously result in a ripple effect of ancillary crises that influence individual organizations and entire industries.
They require near-immediate response and might compel crisis managers to explore and understand emerging crises’ breadth and scope. These additional complexities and communication demands influence the way crisis managers prepare for crises.
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