Stories by Arthur Solomon

All that glitters is not gold. The Beijing Olympics may damage reputations of companies associated with the games.

A yearly tradition continues as veteran communicator Arthur Solomon offers headlines that contain lessons for PR pros, young and old.

As in any sector, PR has its share of abusive bosses. Assuming you like your job, here are tips that may salvage the situation.

Football star Aaron Rodgers tarnished a stellar and lucrative reputation when he tried to get cute with the press about the COVID-19 vaccination.

It’s natural to want to respond fast to a negative story. However, patience sometimes is a better course, as one or two bad stories often fail to grow into a full-blown PR crisis.

Communicating the withdrawal from Afghanistan included PR lessons, both what to do in a crisis and what to avoid. Here is a look at a few.

A stunt for a stunt’s sake offers little measurable value. From that viewpoint, MLB’s ‘Field of Dreams’ game is a mystery.

Veteran sports PR pro Arthur Solomon believes Olympics sponsors are vulnerable. In response, they should prepare PR plans that position them as tolerant of peaceful protests.

The old version of the PR playbook urged companies to release statements saying they were apolitical, which hardly ever was true. Today, companies should consider encouraging employees to participate in politics.

Athletes can offer a lot to brand campaigns. Yet, consider reputation issues before jumping into an endorsement deal, advises veteran PR pro Arthur Solomon, who’s worked with hundreds of athletes over the years. He shares tips for working with athletes, current and retired.