Winner: Hewlett-Packard – HP News: Now a Powerful, Engaging, and On-Demand Global News Hub for Employees in The Midst of a Corporate Turnaround A plunging stock price, multiple CEOs and low morale put Hewlett-Packard (HP) into… Continued
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2014 Platinum PR Awards: Re-Branding/Re-Positioning
September 16th, 2014 by Steve GoldsteinWinner: Weber Shandwick on behalf of MilkPEP – Chocolate Milk: From the Grid Iron to IRONMAN A growing body of published research suggests the nutrient profile of chocolate milk can help athletes recover after hard… Continued
2014 Platinum PR Awards: On a Shoestring Budget
September 16th, 2014 by Steve GoldsteinWinner: Weber Shandwick – Taking a Tech Detox: Nat’l Day of Unplugging Weber Shandwick found plenty of inspiration for its 2014 promotion of the fifth annual National Day of Unplugging, an initiative from nonprofit organization… Continued
2014 Platinum PR Awards: SEM/SEO Initiatives or Campaigns
September 16th, 2014 by Mark RenfreeWinner: Lucas Group – SEO that Drives Real Results Not too long ago, Lucas Group’s SEM/SEO initiative was stuck in La Brea tar by utilizing an ineffectual, indistinctive print media sponsorship and a disorganized, outdated and… Continued
2014 Platinum PR Awards: Financial/Investor Relations
September 16th, 2014 by Chris SeymourWinner: APCO Worldwide – Missouri Credit Union Association Bank on MOre The Missouri Credit Union Association (MCUA) engaged APCO to develop, design and execute an integrated communication campaign to raise consumer awareness about credit unions… Continued
2014 Platinum PR Awards: Anniversary
September 16th, 2014 by Chris SeymourWinner: ICF International – 50th Anniversary Surgeon General’s Report on Smoking and Health With the theme of “Let’s Make the Next Generation Tobacco-Free,” ICF used the 50th anniversary of the first Surgeon General’s Report (SGR)—and… Continued
2014 Platinum PR Awards: Annual Report
September 16th, 2014 by Chris SeymourWinner: Cardinal Health Transitioning its annual report to a digital format allowed Cardinal Health to keep up with the paperless trend and presented the information in a manner that was easy to navigate and digest.… Continued
Platinum PR Awards: Blog
September 16th, 2014 by Chris SeymourWinner: The Coca-Cola Company – Coca-Cola Journey The dynamic, digital magazine Coca-Cola Journey promotes happiness, optimism and a glass-half-full approach to life. With an objective to reach Coke and non-Coke audiences through curating and crafting… Continued
2014 Platinum PR Awards: Employee Relations
September 16th, 2014 by Chris SeymourWinner: JLL – Social Seller Program The idea behind the social seller program was to give JLL’s brokers and sales executives every tool they need to use social media to drive business. After researching numerous… Continued
2014 Platinum PR Awards: Event Marketing
September 16th, 2014 by Chris SeymourWinner: Jack Morton Worldwide – LEGO Secrets to Reveal Leading up to the TV launch of LEGO’s series “The Yoda Chronicles” on Cartoon Network, Jack Morton Worldwide needed to raise awareness and boost brand perception… Continued