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Mitsubishi VP Adam Snyder has a modestly radical proposal for brand marketers: use social media to make people aware of your culture and values, post sales pitches elsewhere. Snyder’s approach has an historical perspective. Will marketers heed his words?

You’ve heard the adage “timing is everything.” Well, it applies even to media pitching, says Jayme Owen, SVP, FleishmanHillard. The firm’s guidance, gathered informally, on best times to pitch and send news releases is shown on the accompanying chart.

Signs of change and tradition made for an eclectic pastiche as PRSA celebrated its 70th anniversary during the group’s International Conference in Boston, which began Sunday.

Our weekly roundup of trends, news and personnel moves in PR, marketing and communications. This week’s stories include Cam Newton’s apology, Jemele Hill’s suspension and kudos to Brandi Boatner on her promotion at IBM.

Internal communications sometimes is relegated to the back burner when large corporate announcements are planned. That’s unfortunate, because employees should be told first when a significant change will touch their lives. Here’s how to edit internal communications for a global audience.

It was much ado about nothing when PRSA’s board debated amending its bylaws to include the word “communicator” as opposed to just “PR practitioner.” The incoming PRSA chairman scotched the argument and said not one CEO is interested in it.

Our regular feature where we ask leaders in PR, communications and marketing about their influences, trends and the best advice they’ve received recently.

Integration of PR, sales and marketing remains a hot topic. Yet often integration seems to be more aspirational than actual. Egos, territoriality and budgets can get in the way. Moving beyond theoretical integration begins with meetings. Nikki Hotveidt of Dow Jones and the Wall St Journal provides tips for conducting silo-busting meetings.

Facebook’s Mark Zuckerberg is eating crow as the situation with Russian ads on Facebook has amounted to more than the nonsense he called it initially. Equifax, of course, has committed nearly every error possible in terms of its early crisis management to its summer data breach. Katie Paine grades the two brands’ crisis response efforts.

Our weekly look at trends, news and personnel moves in PR, marketing and communications. This week’s stories include Wells Fargo back on Capitol Hill; Equifax makes its maiden voyage to the Hill; the former Uber CEO makes a hill of trouble; and Southwest Airlines’s CCO Linda Rutherford climbs a hill.