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The Olympics is not for the faint of heart. Never mind the athletes. Being a spectator or a sponsor requires as much grit and fortitude. I know. I just got back from watching my cousin, Caleb Paine, compete on the U.S. Sailing Team. For years, I observed the Olympics from the comfort of my living room, watching the celebration of human spirit and athleticism play out against what I assumed was a perfectly orchestrated spectacle, replete with major brands and a lot of media coverage. It’s not like that at all.

Shareablee provides data exclusively to PR News Pro about the brands (B2B and B2C) who were most engaged during August 5-17, the first 12 days of the Olympics.

A roundup of the week’s top news and trends in PR. This week we look at more implications of FTC actions against paid influencers, the passing of Ed Block.

We asked communicators who spoke during PR News’ Big 4 Social Media Summit, Aug. 9-10, San Francisco, to provide insights about how brand communicators can develop a strategy for Facebook content that will enable it to appear in your audience’s news feeds. Ever budget-conscious, we also asked about making videos for Facebook Live without breaking the bank.

I decided to fill out the AMEC Framework using a PR campaign I recently helped a client measure. I used the responses that members of its PR team gave me at our first meeting. After a long day of checking the taxonomy and making sure I put everything in the right boxes. I have the following tips for you.

This story has two parts and both are germane to communicators. Facebook said it’s working against ad-blocking software, making it more difficult for users to block ads. Basically Facebook says it will be making it more difficult for ad-blocking software to decide what is an ad and what is not. The social media giant also has updated its ad preferences features, allowing people to tell Facebook not to send them ads from particular companies.

Bridging the Gap:PR firms and brands make acquisitions all the time. The question then becomes how to integrate the corporate culture of the acquisition with that of the acquiring company. In mid July Finn Partners acquired Greenfield Belser, Ltd., a brand strategy and creative services firm based in DC. We asked Peter Finn, founding partner of Finn Partners, how his firm does it.

B2C brands don’t seem to be listening to tales of gloom about Twitter, at least not the brands that have the most consumer engagement, according to data provided exclusively to PR News by Shareablee.

After a 2-year-old boy was killed June 14 by an alligator at Walt Disney World, a brand representing magic seemed to be without pixie dust. In today’s news cycle, it is impossible for companies, especially those as large and iconic as Disney, to hide from online critics who thrive on call-outs of organizations undergoing a crisis.

The key to keeping an audience in its seats can be divided into three areas: what you say, what you show and how you present.