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For a company that’s just using PR as a means to get a message out, the message had better be good. It should be clear, easy to understand, but most of all, it must say… Continued

Gillespie, a Princeton, N.J., marcom firm, appointed Michael Echter managing partner of public relations and head of Gillespie’s technology PR unit, PR@Gillespie. He was associate director of PR. (Gillespie, 609/895-0200)

Oct. 27-30: Direct Marketing Ass’n, "Annual Conference/Expo," New Orleans, 212/768-7277. Oct. 27-Nov. 1: Columbia U., "Building/Managing Brand Equity," New York, 800/692-3932. Oct. 28-30: Int’l Quality & Productivity Center, "Planning/Managing Internal Web Sites," Toronto, 800/303-9160. Oct.… Continued

Laura Tomasetti was promoted to vice president at Boston PR firm Agnew Carter, Mcarthy Inc. She was an account supervisor. (Agnew, 617/437-7722)

On page 4 of our Sept. 30 issue, the price of John Budd’s study on corporate governance should have been listed as $50.

Mason & Madison Inc., New Haven, Conn., added Jane Kuby as director of public relations. The former director of N.W. Ayer’s PR operations in Chicago, she most recently operated a PR consulting business in Madison,… Continued

Lean corporations increasingly are taking a more strategic look at their community relations programs. More and more, they are basing their support on the potential to have a measurable impact, and on the benefits that… Continued

The Benjamin Group Inc., a technology PR firm based in Campbell, Calif., promoted John Radewagen to vice president. He was senior associate. (Benjamin, 408/559-6090)

The Public Relations Society of America (PRSA) will host a research forum during the annua conference in St. Louis next month. Organized by PRSA’s Research Committee, the three-hour session will feature top PR executives engaged… Continued

Tunheim Santrizos Co., a Minneapolis PR firm, promoted Jerilyn Miller to director of media, from account supervisor. (Tunheim, 612/851-1600)