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MARK THESE DATES

October 28th, 1996 by

Nov. 5-7: Promotion Marketing Ass’n of America, "Basics of Promotion Marketing," Los Angeles, 212/420-1100. Nov. 5-8: Center for Corporate Community Relations, "Program Evaluation," Boston, 617/552-2555. Nov. 6: W. Glen Communications/New Media Forum, "Target Audiences Via… Continued

NEWS/INDUSTRY WRAP UP

October 28th, 1996 by

TV Newsrooms Up Their Staffs More than three out of four TV newsrooms increased their staffs in 1996, according to the News/Broadcast Network Inc., a public relations services company which has satellite windows to radio… Continued

GREEN BAY PACKERS PRESIDENT FOLLOWS THE PATH OF PR

October 28th, 1996 by

Few PR executives ever rise to the top spot in their companies. One PR veteran who has, however, is Bob Harlan, president and CEO of the Green Bay Packers football team in Green Bay, Wis.… Continued

JERSEY FIRM NAMES PARTNER

October 21st, 1996 by

Gillespie, a Princeton, N.J., marcom firm, appointed Michael Echter managing partner of public relations and head of Gillespie’s technology PR unit, PR@Gillespie. He was associate director of PR. (Gillespie, 609/895-0200)

UPCOMING EVENTS:

October 21st, 1996 by

Oct. 27-30: Direct Marketing Ass’n, "Annual Conference/Expo," New Orleans, 212/768-7277. Oct. 27-Nov. 1: Columbia U., "Building/Managing Brand Equity," New York, 800/692-3932. Oct. 28-30: Int’l Quality & Productivity Center, "Planning/Managing Internal Web Sites," Toronto, 800/303-9160. Oct.… Continued

NEW AGNEW, CARTER VP

October 21st, 1996 by

Laura Tomasetti was promoted to vice president at Boston PR firm Agnew Carter, Mcarthy Inc. She was an account supervisor. (Agnew, 617/437-7722)

CORRECTION:

October 21st, 1996 by

On page 4 of our Sept. 30 issue, the price of John Budd’s study on corporate governance should have been listed as $50.

MASON HIRES KUBY AS DIRECTOR

October 21st, 1996 by

Mason & Madison Inc., New Haven, Conn., added Jane Kuby as director of public relations. The former director of N.W. Ayer’s PR operations in Chicago, she most recently operated a PR consulting business in Madison,… Continued

COMMUNITY RELATIONS BALANCES CORPORATE AND SOCIAL GOALS

October 21st, 1996 by

Lean corporations increasingly are taking a more strategic look at their community relations programs. More and more, they are basing their support on the potential to have a measurable impact, and on the benefits that… Continued

RADEWAGEN IS BENJAMIN VP

October 21st, 1996 by

The Benjamin Group Inc., a technology PR firm based in Campbell, Calif., promoted John Radewagen to vice president. He was senior associate. (Benjamin, 408/559-6090)