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Given the fact that many in the media are skeptical of business, companies and industry groups should expect that their actions on public policy matters will be scrutinized. If the businesses are perceived to be… Continued

Arnold Public Relations, a division of Arnold Communications Inc., Boston, hired Karl Swanson as senior vice president, in charge of the firm’s technology and business-to-business accounts. He was an executive at Mullen Advertising and Public… Continued

No one disagrees that business has a legitimate role in public policy matters. But at times, it appears to play this role in a heavy-handed or surreptitious manner. Witness last summer’s picketing of the U.S.… Continued

Caponigro Public Relations Inc., Southfield, Mich., has launched a home page. The site is at http://www.caponigro.com. In addition to listing information about the firm, the site lists background information about crisis management, public affairs and… Continued

ATLANTA – While improving your communications effort with physicians should be on your internal communications agenda, it’s probably not high on the priority list, according to a recent study. Doctors generally give only fair or… Continued

Nov. 6-8 Managed Care Backlash, Strategies to Overcome Negative Perceptions of Managed Care, sponsored by the International Quality & Productivity Center. Boston. Fees: $1295, Fees plus workshop: $1695. 800/882-8684. Nov. 10-12 First Annual Healthcare Marketing… Continued

Picture these hospital image television ads: An elderly couple walks down the beach together. A group of children play together at a park. A young woman plants a couple of flowers. Are these scenes unique… Continued

Mental Healthcare ‘Inadequate’? A survey of consumers in managed care plans has found that 35 percent perceive mental healthcare to be "inadequate" and only 15 percent rate the care as excellent, placing it among the… Continued

Ready, Get Set, Enroll The health plan equivalent of the Christmas rush has started. For national healthplans –Allina, HealthPartners and Blue Cross –the zero hour is here. They’ve started reinforcing their corporate images with national… Continued

In an effort to commemorate its award-winning ad campaign which made tribute to the aging process, Phoenix Systems, a marketing firm in Sioux Falls, S.D., designed a glossy calendar. The calendar includes full-color glossy shots… Continued