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Picture these hospital image television ads: An elderly couple walks down the beach together. A group of children play together at a park. A young woman plants a couple of flowers. Are these scenes unique… Continued

Mental Healthcare ‘Inadequate’? A survey of consumers in managed care plans has found that 35 percent perceive mental healthcare to be "inadequate" and only 15 percent rate the care as excellent, placing it among the… Continued

Ready, Get Set, Enroll The health plan equivalent of the Christmas rush has started. For national healthplans –Allina, HealthPartners and Blue Cross –the zero hour is here. They’ve started reinforcing their corporate images with national… Continued

In an effort to commemorate its award-winning ad campaign which made tribute to the aging process, Phoenix Systems, a marketing firm in Sioux Falls, S.D., designed a glossy calendar. The calendar includes full-color glossy shots… Continued

Fearing that "forward-looking" statements it might make about future operating results might leave it open to shareholder lawsuits, Santa Clara, Calif.-based semiconductor manufacturer Intel Corp. [INTC] has decided not to hold its semi-annual analysts meeting.… Continued

Corporations are making increasing use of technology tools in their investor relations activities, a new study shows. Conference calls and broadcast faxing have become nearly universal, while newer tools such as e-mail and Web sites… Continued

Many corporate PR executives view top management as more concerned about ethical issues than they were 10 years ago. Yet they also believe management has not been successful in earning greater trust from the public,… Continued

PR firm managers always are looking to see how their costs stack up against the norm in the business. Data from a new poll by the Counselors Academy of the Public Relations Society of America… Continued

At Witco Corp. [WIT], Greenwich, Conn., John Bondur, vice president-human resources, was named vice president-human resources and communications. Steve Conway joined CompuServe Inc. [CSRV], Columbus, Ohio, as vice president of corporate communications. He formerly headed… Continued

Media and investor relations executives can choose from an ever-wider array of tools and services to target and reach the media. One service that is becoming increasingly popular is the teleconference. More Than A Phone… Continued