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UPCOMING EVENTS:

August 12th, 1996 by

Aug. 14: Congressional Quarterly, "Using Internet to Find Free or Low-Cost Federal Info," Washington, D.C., 202/887-8620. Aug. 14: National Investor Relations Institute, "Annual Report Seminar," Chicago, 703/506-3570. Aug. 15: National Investor Relations Institute, "Issues in… Continued

CONDUCTING OVERSEAS EVALUATION

August 12th, 1996 by

Sources contacted by PR NEWS provided tips for effective analysis of PR programs conducted overseas. Pick the right research method for the right audience. Set up a centralized source in one area to which everyone… Continued

HONORS:

August 12th, 1996 by

Robert Heath, professor of communication and director of the Institute for Issues Management at the University of Houston, Texas, won first place in the research paper competition of the International Association of Business Communicators (IABC)… Continued

EVALUATION OF OVERSEAS PR PROGRAMS IN INFANCY

August 12th, 1996 by

It’s hard enough to measure the results of a PR campaign conducted in one’s own country. Evaluation of media or market response for programs conducted in one or more overseas countries becomes even more complex.… Continued

EDITORS FOCUS ON FOOD HANDLING

August 12th, 1996 by

Food PR execs take note: food editors at newspapers today are more likely to focus on safe food handling in their coverage of the beat, according to a survey released on July 24 by CMF&Z… Continued

CALIFORNIA BILL CLASSIFYING PR FIRMS AS LOBBYISTS IS DEBATED

August 12th, 1996 by

A bill proposed last year that would classify PR firms engaging in grassroots communications activities as lobbyists may come up for a vote this month by the state legislature in California. A subject of debate… Continued

EXEC RECRUITER GUIDE NEXT MONTH

August 12th, 1996 by

In September, you’ll receive PR NEWS’ exclusive "Guide to PR Executive Recruiters." Four pages of tables list about 40 recruiters, with information on their practice specializations, geographic focus, salary ranges handled, and number of placements… Continued

PROFESSOR DESIGNS SYSTEM TO LINK COMPUTERS FOR CRISIS RESPONSE

August 12th, 1996 by

One of the great challenges that develops during an airline disaster –or any crisis –is retrieving information on corporate operations. Often this data is found in many different places in an organization, stored on computer… Continued

A FOCUS ON CUSTOMERS, EMPLOYEE POLICIES AND ATTITUDES DEFINE CORPORATE ‘GREATNESS’

August 12th, 1996 by

What are the factors that determine which corporations are not just good, but "great?" The answer to this question would tell corporate communications executives a good deal about where they should focus. A new study… Continued

SPEECHWRITING WEB SITES

August 12th, 1996 by

PR NEWS surfed the Web and found useful sites for speechwriters. Below, we list four of them: 1. http:\www.ribbit9.com/fredwill.htm.: This site breaks down Fred Willmans’ tips into: ‘One Speech Example,’ ‘The Big Speech: How to… Continued