Robert Heath, professor of communication and director of the Institute for Issues Management at the University of Houston, Texas, won first place in the research paper competition of the International Association of Business Communicators (IABC)… Continued
Subscription Content
EVALUATION OF OVERSEAS PR PROGRAMS IN INFANCY
August 12th, 1996 by PRNEWSIt’s hard enough to measure the results of a PR campaign conducted in one’s own country. Evaluation of media or market response for programs conducted in one or more overseas countries becomes even more complex.… Continued
EDITORS FOCUS ON FOOD HANDLING
August 12th, 1996 by PRNEWSFood PR execs take note: food editors at newspapers today are more likely to focus on safe food handling in their coverage of the beat, according to a survey released on July 24 by CMF&Z… Continued
CALIFORNIA BILL CLASSIFYING PR FIRMS AS LOBBYISTS IS DEBATED
August 12th, 1996 by PRNEWSA bill proposed last year that would classify PR firms engaging in grassroots communications activities as lobbyists may come up for a vote this month by the state legislature in California. A subject of debate… Continued
EXEC RECRUITER GUIDE NEXT MONTH
August 12th, 1996 by PRNEWSIn September, you’ll receive PR NEWS’ exclusive "Guide to PR Executive Recruiters." Four pages of tables list about 40 recruiters, with information on their practice specializations, geographic focus, salary ranges handled, and number of placements… Continued
PROFESSOR DESIGNS SYSTEM TO LINK COMPUTERS FOR CRISIS RESPONSE
August 12th, 1996 by PRNEWSOne of the great challenges that develops during an airline disaster –or any crisis –is retrieving information on corporate operations. Often this data is found in many different places in an organization, stored on computer… Continued
A FOCUS ON CUSTOMERS, EMPLOYEE POLICIES AND ATTITUDES DEFINE CORPORATE ‘GREATNESS’
August 12th, 1996 by PRNEWSWhat are the factors that determine which corporations are not just good, but "great?" The answer to this question would tell corporate communications executives a good deal about where they should focus. A new study… Continued
THE CARE AND FEEDING OF YOUR WEB SITE
August 5th, 1996 by PRNEWSHundreds of organizations have joined the rush to create Web sites for internal and external audiences. At times overlooked in those efforts are the resources required to maintain sites: to keep content fresh, add new… Continued
BURRELLE’S, SPINWARE START NEW FIRM
August 5th, 1996 by PRNEWSMedia directory and monitoring firm Burrelle’s Information Services, Livingston, N.J., last month combined with PR software company SpinWare Software Publishing to form a new software company, Public Affairs Technologies LLC, (PAT) Lanham, Md. PAT promptly… Continued
PROMOTIONS/NEW HIRES
August 5th, 1996 by PRNEWSPadilla Speer Names 4 VPs Padilla Speer Beardsley (PSB), Minneapolis, promoted four staffers to vice president: Paul Batz, Kathy Burnham, Steve Sterling and Sandy Swanson. (PSB, 612/871-8877) Ketchum Names Associate Directors Ketchum Public Relations named… Continued