Subscription Content

if a CMO is honest, the real cause for his sleepless nights is worrying whether or not he has a happy CEO and stockholders, something that PR managers can surely relate to.

While the process of changing its name from World Land Trust-US to Rainforest Trust started last year, the idea of the name change had been knocking around the nonprofit since 2010.

For PR managers and directors who want to appeal to millennials, organization and stress management take a backseat to showing that your company takes initiative and motivates teams.

Although there has been a lot of talk about the adoption of the Barcelona Principles in the public relations community over the past few years, there has been very little detail reported about the voluntary standards that the industry is adopting to put these principles into action.

With big data comes bad data, and most tools leave it up to you the communicator to figure out what’s good data and what’s bad data.

Doing more than your job description showcases that you are already working at the next level, helping you get promoted sooner rather than later.

Here are five skills senior PR managers should develop, strengthen and employ in order to succeed in a digital age.

When C-level managers dig in their heels and refuse to blink, PR pros need to think about the use of language as it relates to the conflict, perception and, perhaps most important, consumer sentiment.

There is a big opportunity for earned and paid media to work together strategically. By investing money, additional awareness and engagement with the audience can be achieved.

“My roommate just pulled the fire alarm and he’s got a gun.” UCF Police received that harrowing 911 call from an on-campus resident at the University of Central Florida in Orlando, Fla., shortly after midnight on Monday, March 18, 2013.