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“Where’s the vision?” It’s a key question that senior PR pros working for companies grappling with negative perception need to ask themselves.

Perception of management is usually predicated on C-level executives being able to articulate a compelling vision for their brand or organization. And on PR pros delivering that message.

Brand Management at P&G now covers four functions, including communications (the term “public relations” no longer exists at the company). It’s not a sure thing but as goes Procter & Gamble so go many other companies, particularly in consumer markets.

The key is to use technology as a research and organizational tool, not the end-all, be-all solution. These proven strategies will help PR people strengthen their media efforts by relying a little less on technological shortcuts and a little more on targeted research.

In PR, it’s not the writing that seems to matter. It’s the tagging and linking that triggers shares, followers, retweets, etc. Soon, journalism schools will dedicate entire classes on writing hashtags.

Many early adopters realize that data itself is not particularly valuable without the expertise required to interpret the information, and to identify and select from a variety of scenarios to achieve the optimal outcome.

Working with PR agency Strategy XXI Partners, Arizona Chemical developed content in order to make its sustainability report more accessible, shaping the reporting process into editorial nuggets that could be easily conveyed.

As millennials occupy a larger and larger swath of the U.S. population, the one-way conversation that marketers have practiced for years is slowly but surely being eclipsed by more give-and-take between brands and consumers.

Nonprofit localizes nationwide crisis For two weeks last October, the federal government of the United States shut down. The opposing sides of the Affordable Care Act reached what seemed to be an

For decades, marketers have considered women 50+ (and even women in their 40s) barely worth marketing to, instead going after dewy women in their 20s and 30s. That’s despite the fact that at 40 million