Subscription Content

Ad equivalency measures have their share of critics, but some say the practice still deserves a place within the arsenal of PR measurement tools. The challenge is for proponents to fess up to where the… Continued

Hoping to rack up some extra media mileage in ink that travels abroad? Don’t count on your message reaching China in one piece. The Chinese government now prohibits magazine publishers from using their brand names… Continued

To help investors more accurately monitor their piece of BellSouth Corp., the company will decide in April whether it will create a tracking stock for its Latin America businesses. The proposal stems from the company’s… Continued

Healthcare sites recently got caught with their hands in the privacy cookie jar, reports The California Healthcare Foundation. The organization found that health Web sites frequently collect personal information from consumers without their knowledge and… Continued

Beefing up their Web dexterity, Ford Motor Co. and Delta Airlines plan to give their employees computer/Internet access for a nominal fee. Delta employees will pay around $12 a month for the hardware and access… Continued

PRSA will hold its next board of directors meeting in London in early April with hopes of expanding international alliances. Representatives plan to meet with members of the Institute for Public Relations and other groups… Continued

A benchmark study launched by the N.Y.-based nonprofit Catalyst reveals that women represent only 12% of corporate officers at Canada’s 560 largest corporations – only 690 of 5,746 jobs. Further up the ranks, the picture… Continued

It’s Valentine’s Day and love is undoubtedly in the air for the PR staff at Uproar Inc., an online game and entertainment site. We understand these folks were perhaps intoxicated by perfume, chocolate and a… Continued

Mike Fernandez leaves U S West to join Cigna Corp. as senior VP of communications and public affairs… PR Newswire’s recently acquired eWatch Internet monitoring service will be headed by Nancy Sells. Sells has been… Continued

KRON-TV/BayTV 50 West San Fernando St., Suite 110 San Jose, CA 95113 415/561-8724 http://www.nextstep.com San Francisco’s BayTV (a joint venture of the Chronicle Broadcasting Co. and AT&T Broadband) launched the show “New Media News” in… Continued