An interesting feature of the recent presidential debates was the question: “What’s the biggest mistake you’ve ever made?” After all the events in Washington in the last year, it is clear now that the public… Continued
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Media Moves
February 14th, 2000 by PRNEWSStephanie Stoughton joins Boston Globe as a business writer to cover e-commerce. [email protected]… Susan Kuchinskas, former senior reporter at Adweek’s IQ, joins Business 2.0 as senior writer covering marketing. [email protected]…Tom Hoffman, senior editor covering management… Continued
Accidentally Spamming Members…and Other Lessons From a Failed ListServ
February 14th, 2000 by PRNEWSWhen a national PR organization (which shall remain nameless) initiated an email discussion group, little did it know the project was doomed from the start. The idea was to build an electronic platform where organization… Continued
Editorial Calendar Alert
February 14th, 2000 by PRNEWSABA Journal Editorial: Special issue on lifestyle products for the legal profession. Publication covers products, fashion and technology targeted for lawyers’ use. Information and photos of products in addition to how they can enhance the… Continued
Big Bucks are Name of the Game in Magazine Launch
February 14th, 2000 by PRNEWSThe Case In early1999, Computec Media, a leading publisher of European video and PC gaming magazines, laid plans to expand its presence in the U.S. with the launch of two new consumer magazines. Its hypothesis:… Continued
New Features
February 14th, 2000 by PRNEWSHitting the Airwaves. Expanding their reach, USA Today and Gannett plan to launch USA Today Live, a broadcast and Internet effort, this summer. The new product will have its own staff that will produce prepackaged… Continued
Static Names May Not Stick to Mergers, Morphing Businesses
February 14th, 2000 by PRNEWSIf you’re an insurance company whose name hasn’t changed in 30 years, customers may think of you as “the company my dad used” – as in a paragon of financial stability and tradition. If you’re… Continued
Media Moves
February 7th, 2000 by PRNEWSLee Kravitz, founding editor of React, will become editor of Parade, effective March 1. He replaces Walter Anderson, who became chairman, publisher and CEO in January…Michael Rooney, publisher of ESPN: The Magazine has been promoted… Continued
Your Career: Resume Reversal
February 7th, 2000 by PRNEWSLooking for a job or just putting out feelers? Times have changed, and so have the rules about resumes. Marie Raperto, president of the Cantor Concern, a New York executive search firm, offers tips for… Continued