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PR career tracks continue to spark the ambitions of college students, but fewer twenty-somethings are pursuing graduate level studies in the field. According to the latest directory by Advertising Education Publications, college grads with bachelor’s… Continued

Food for thought. Canned goods manufacturer Veg*All scored 8.5 million media impressions last year by cooking up a ready-made feature for newspaper food editors. To promote its "Lucky Seven" Instant Win Game (which will award… Continued

It’s an uncertain role PR plays on the Internet stage. Does it involve itself with the day-to-day running of a site or is it a techie’s job? Are rogue sites to be ignored or dealt… Continued

Bigger is better. If you’re targeting bifocaled boomers or news-savvy seniors, Time may be the place. Last week the venerable title launched a large-type version, featuring 16-point type and a folio size equivalent to that… Continued

The Case Southeast Medical Alliance (SMA) decided to remove its CEO of nearly 10 years. Knowing the move would create a sensitive situation, the company initiated a crisis communications plan before making the public announcement… Continued

Maximum exposure. On Valentine’s Day, men’s mag Maxim will launch Maxim Online – a 12-channel site covering topics such as sex and sports, and touting interactive features such as swimsuit videos, personalized e-cards, and live… Continued

Counselor Steve Pisinski takes the helm as PRSA’s new chairman this year. PR NEWS caught up with him to get the skinny on his vision for PRSA and the profession in 2000. PRN: Credibility remains… Continued

The Association of Internet Professionals (AIP) and International Webmasters Association (IWA) announce a partnership to further the standardization of Internet skills certification for professionals who work with the Web. International Association of Business Communications (IABC)… Continued

Time & Life Building New York, NY 10020 212/522-1212 Beginning in March, SI for Women will be published bimonthly. The March/April issue will hit newsstands on March 5 at a cover price of $3.50. The… Continued

Connect Public Relations ACCOUNT DIRECTOR Connect Public Relations, with offices in Utah and California, is seeking an experienced PR professional to develop and execute strategic marketing-based public relations programs for multiple hi-tech firms. This person… Continued