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After several reports indicated that North Carolina is a "couch potato" state, Blue Cross and Blue Shield of North Carolina was motivated to donate $1 million for a statewide outreach effort to help citizens get… Continued

Pennsylvania is stepping up its efforts to reach women of childbearing age to get tested for HIV. Earlier this month, the department of health launched an aggressive television campaign that stresses the need for pregnant… Continued

Most PR practitioners know the Code of Professional Standards upheld by the Public Relations Society of America (PRSA). In it, PRSA declares its commitment to the free exercise of human rights, especially freedom of speech,… Continued

When the Chrysler Corp. launched its corporate wellness program in 1985 it was considered ahead of its time for the automotive industry and among the first large employers to invest in a comprehensive program. In… Continued

Although health plans and employers recognize the importance of modifying risky health behaviors and managing chronic conditions, interventions tend to be "limited and piecemeal," according to a report by the Center for the Advancement of… Continued

The Internet is more powerful than TV in influencing prescription drug decisions, according to the recent Cyber Dialogue study, Cybercitizen Health. When the Internet is compared to major media vehicles like TV and print, pharmaceutical… Continued

Overall public trust in hospital emergency rooms is eroding, according to a study conducted by researchers at the University of California-Davis Medical Center in Sacramento. While the causes are expansive and complex, the study concludes… Continued

PeopleSoft PeopleSoft, a world leader in E-business applications software and rated the 6th best company to work for in 1999 by Fortune Magazine, is growing and is looking for Communications Pros: PR PROGRAM MANAGERS (PLEASANTON,… Continued

On the Radar Screen Holey donuts, Batman. There’s a new superhero on the scene, and he’s got something more potent than pure PR. He’s got caffeine – and a minor identity crisis. Other corporations may… Continued

"First they tell me one thing. Then they tell me something else. When it’s time for me to do something, what do I listen to?" This was among the complaints I heard in a recent… Continued