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Despite the deluge of money online companies spend in advertising, as witnessed during the Super Bowl, the goal of developing a loyal following remains elusive. But throwing more money at the problem will not make… Continued

Look for new content from Medialink. Its January 25 acquisition of U.S. Newswire allows the news distributor to push data on public affairs and government relations your way. (212/682-8300.)

The technicalities of the Web are intimidating and perplexing, but PR practitioners need to become familiar with them. Working with Internet designers, project managers or IT professionals on a Web project is no different than… Continued

Point Counterpoint Both Jack O’Dwyer and Jack Bergen felt obligated to respond to our news brief that ran in the Jan. 24 issue of PR NEWS. Both O’Dwyer’s newsletter and Bergen’s Council of Public Relations… Continued

Jacinta Gauda, SVP corporate affairs at Golin Harris, offers some guidelines: Look beyond HQ. Spread your resources to markets you hope to penetrate, or to communities where you have satellite offices, plants or stores. Go… Continued

Now we’ve heard everything. New York publicist Andrea Martone has carved out a media relations niche unlike any other. As president of Intuitive Vision Network, she bills her firm as "the nation’s only paranormal public… Continued

Companies that integrate their business goals with philanthropic endeavors continue to win loyalty from consumers, according to the latest Cone, Inc. survey. Of those responding to the firm’s 1999 "Holiday Trend Tracker," 88 percent said… Continued

Lee Kravitz, founding editor of React, will become editor of Parade, effective March 1. He replaces Walter Anderson, who became chairman, publisher and CEO in January…Michael Rooney, publisher of ESPN: The Magazine has been promoted… Continued

Looking for a job or just putting out feelers? Times have changed, and so have the rules about resumes. Marie Raperto, president of the Cantor Concern, a New York executive search firm, offers tips for… Continued

No time for blood buddies. Does the friendliness factor score points with reporters? No dice, says George Tamerlani, a senior producer with Reuters Television in Washington, DC. "People call me and speak with this level… Continued