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In today’s world, corporate reputation and strategic philanthropy go hand in hand. But Jeff Comment, CEO of Helzberg Diamonds, isn’t looking for tax breaks or corporate handshakes this holiday season. He’s eating milk and cookies.… Continued

Aside from the cost savings, there’s another reason to put press releases on the Web. The Internet is environmentally friendly. If online communications continues at its present rate, the Web could save 2.7 million tons… Continued

By the time the Washington Animal Rescue League (WARL) wagged its tail about turning 85 years old in October, the organization was looking to be viewed as a forward-thinking agency well positioned to run with… Continued

When it comes to promotional tchotchkes, every season is a season of giving. The PR industry spends $1 billion annually on "wearable" giveaways alone, typically T-shirts, hats and jackets, according to Angela West, a spokesperson… Continued

Although journalists are becoming more receptive to email pitches, the Web still plays second fiddle to other pitch methods. Recent studies track how reporters and editors prefer to be contacted in various media organizations: Broadcast… Continued

Timing is everything when it comes to making a successful media pitch. Catch a reporter at a bad time and you might as well be selling tickets to last year’s Super Bowl. That’s why Goldman… Continued

Teleconference Magazine www.teleconferencemagazine.com 201 East Sandpointe Suite 600 Santa Ana, CA 92707 Advanstar Communications purchased Teleconference magazine a year and a half ago. The bimonthly book targets corporate managers looking for cost-effective business solutions. At… Continued

Introducing…the latest and greatest tool in the PR factory – the tuna can. Using tuna cans, Richard French & Associates (RF&A) changed the water usage habits of roughly 90,000 residents in Cary, N.C. Well, at… Continued

In our third report on communications trends in Asia, counselor Ray Josephs consults with Japan’s powerhouse agencies to offer an overview of PR trends in the world’s second largest economy. Japan is enjoying a long-awaited… Continued

Men are from Mars, Women are from Venus NGB Radio Personal Growth Productions P.O. Box 50075 Phoenix, AZ 85076 After hundreds of seminars and years of popularity, renowned relationship guru John Gray’s self-help bestseller, Men… Continued