Although journalists are becoming more receptive to email pitches, the Web still plays second fiddle to other pitch methods. Recent studies track how reporters and editors prefer to be contacted in various media organizations: Broadcast… Continued
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It’s About Time…
December 20th, 1999 by PRNEWSTiming is everything when it comes to making a successful media pitch. Catch a reporter at a bad time and you might as well be selling tickets to last year’s Super Bowl. That’s why Goldman… Continued
Media Insight
December 20th, 1999 by PRNEWSTeleconference Magazine www.teleconferencemagazine.com 201 East Sandpointe Suite 600 Santa Ana, CA 92707 Advanstar Communications purchased Teleconference magazine a year and a half ago. The bimonthly book targets corporate managers looking for cost-effective business solutions. At… Continued
PR Friends of the Future
December 20th, 1999 by PRNEWSIt’s no secret that the Web is changing the very essence of PR. As direct communication between companies and consumers is gaining ground, politicians and the press are becoming "disintermediated," observes Evan Kraus, VP/director technology… Continued
PR Strategies for Beating Those Rogue Web Site Blues
December 20th, 1999 by PRNEWSThe Internet isn’t all happy communities and smooth communication. It can host unsavory characters whose bandito intentions turn Web sites into corporate whipping posts. ‘Rogue Sites,’ as they are known, are digital peanut galleries whose… Continued
Job Tracker
December 20th, 1999 by PRNEWSDirector of Public Relations Participate.com, the pioneer in online community management services located in Chicago’s Lincoln Park, is seeking an experienced director of public relations. The director of public relations will be responsible for developing… Continued
Irony Alert
December 20th, 1999 by PRNEWSFor those whose holiday motto is, "all I want for Christmas is accolades," Marcus & Co. offers the 2000 Marketing with Honors directory, a guide offering details about 350 international awards competitions, including eligibility rules,… Continued
Measurement Inches Forward
December 20th, 1999 by PRNEWSThe Institute for Public Relations has issued a third guidebook geared toward establishing industry-wide measurement standards. The publication,"Guidelines for Measuring Relationships in Public Relations," offers recommendations based on research by Linda Childers Hon [University of… Continued
How the Web was Won
December 20th, 1999 by PRNEWSYou know a medium has "arrived" when it’s amassed its own entourage of trade association awards gigs. Last week the Web Marketing Association announced the winners of its third annual WebAwards for corporate Web sites,… Continued