Subscription Content

Consumer satisfaction with prescription drug plans is higher than consumer satisfaction with overall health plans, according to a survey by Caredata.com, an Internet content provider. The survey found that 54% of commercial managed care plan… Continued

If one of your PR campaigns this year knocked the socks off your competition, staved off a major crisis, or boosted your company’s reputation and bottom line, then be sure to enter the Platinum PR… Continued

The PR NEWS 1999 Editors’ Award for "Most Creative Holiday Promo" goes to Creamer Dickson Basford for a greeting card featuring its resident director of stress management, Merlin Salerno. Merlin is a 15-month old Maltese… Continued

Bids from the Dec. 21 auction of the domain name PublicRelations.com (PRN, Dec. 20), held at www.domainrace.com, did not meet the "owner’s reserve" asking price. As such, the auctioneer, Ron Perelman, is negotiating with bidders… Continued

Poor Burger King. Who knew that Pokemon, the cute and popular "pocket monster," would leave a legacy more akin to Chuckie’s in the wake of the holiday season. First the fast food chain suffered the… Continued

Top five strategies for achieving corporate public policy goals… 1. Political action committees 2. Participation on coalitions 3. Employee grassroots activities 4. Relationship-building by non-PA staff 5. Facility visits by public officials Source: Foundation for… Continued

As the economy coasts, and tech stocks rise ever higher, it’s no shocker that Internet and high-tech companies are drawing the most investor eyeballs on the Web. Powerize.com, a Web source of business and investment… Continued

A growing number of public affairs executives are gaining a seat at the table with CEOs, according to the latest report issued by the Foundation for Public Affairs. Nearly two-thirds of the 223 PA execs… Continued

Having, until recently, operated in a highly regulated environment, utility companies have had little incentive to focus on competitive branding – and it shows. The latest "Corporate Brand Power" index released by Stamford, Conn.-based Corporate… Continued

Mergers swept the communications industry by force in 1999, and if industry forecasters are correct, 2000 will bring more of the same. As PR NEWS went to press on the eve of the so-called-but-not-quite-accurate millennium,… Continued