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The PR NEWS 1999 Editors’ Award for "Most Creative Holiday Promo" goes to Creamer Dickson Basford for a greeting card featuring its resident director of stress management, Merlin Salerno. Merlin is a 15-month old Maltese… Continued

Bids from the Dec. 21 auction of the domain name PublicRelations.com (PRN, Dec. 20), held at www.domainrace.com, did not meet the "owner’s reserve" asking price. As such, the auctioneer, Ron Perelman, is negotiating with bidders… Continued

Poor Burger King. Who knew that Pokemon, the cute and popular "pocket monster," would leave a legacy more akin to Chuckie’s in the wake of the holiday season. First the fast food chain suffered the… Continued

Top five strategies for achieving corporate public policy goals… 1. Political action committees 2. Participation on coalitions 3. Employee grassroots activities 4. Relationship-building by non-PA staff 5. Facility visits by public officials Source: Foundation for… Continued

As the economy coasts, and tech stocks rise ever higher, it’s no shocker that Internet and high-tech companies are drawing the most investor eyeballs on the Web. Powerize.com, a Web source of business and investment… Continued

A growing number of public affairs executives are gaining a seat at the table with CEOs, according to the latest report issued by the Foundation for Public Affairs. Nearly two-thirds of the 223 PA execs… Continued

Having, until recently, operated in a highly regulated environment, utility companies have had little incentive to focus on competitive branding – and it shows. The latest "Corporate Brand Power" index released by Stamford, Conn.-based Corporate… Continued

Mergers swept the communications industry by force in 1999, and if industry forecasters are correct, 2000 will bring more of the same. As PR NEWS went to press on the eve of the so-called-but-not-quite-accurate millennium,… Continued

PR 21, the sister company to Edelman PR Worldwide with offices in Chicago, New York and San Francisco, has opened new digs in St. Paul, Minn. According to founder and CEO Will Sullivan, the agency… Continued

The Institute for Public Relations has issued a third guidebook geared toward establishing industry-wide measurement standards. The publication,"Guidelines for Measuring Relationships in Public Relations," offers recommendations based on research by Linda Childers Hon [University of… Continued