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A good speaker is hard to find. So PR NEWS has compiled a list of resources to help you in your quest for the perfect speechwriter, the perfect speech-giver, the perfect speaking gig for your… Continued

In the evolution of PR measurement, many have taken the easy road and blamed SENIOR MANAGEMENT – that faceless nemesis – as the main culprit blocking the path to research nirvana. But a straw poll… Continued

Let’s cut to the chase. It’s my strong belief that if we’re not managing communication internally to improve performance and, in turn, to add to shareholder value, then we should stop what we’re doing and… Continued

In tech circles, where neophytes are about as inconspicuous as pimples on a prom queen, the standard line is, "It’s not who you know, but what you know." The 1999 PRESStige Awards, announced last week,… Continued

Corporate Hires Activision, Los Angeles, appoints Michael Larson as senior publicist; Larson was an account executive for Manning, Selvage & Lee, Los Angeles. Autobytel.com, global leader in automotive e-commerce and services based in Irvine, Calif.,… Continued

A cursory look at full-page ads in the New York Times or prime-time spots on television and radio reveals that companies providing Internet-related products and services are tapping the power of "Old World" media -… Continued

Although youth-focused anti-drug campaigns are often slammed for being overly dramatic and unrealistic, the bottom line is most teens can’t resist discussing the drug issue and its powerful impact on their lives. Getting young people… Continued

Jump Magazine Weider Publications 21100 Erwin St. Woodland Hills, CA 91367 Jump magazine prides itself on giving young women the whole story about things like sex, school and boys. What differentiates the title from competitive… Continued

Anne Nicholson VP for Fun and Games, Cohn & Wolfe Washington, D.C. TITLE: The benefit of this distinctive title is that it allows me leeway to offer an off-beat, or wild point of view or… Continued

Although most of the oil is gone from the Alaskan shores of Prince William Sound, an unhealthy pall still lingers over Exxon because of its massive spill a decade ago. But while images of oil-coated… Continued