Subscription Content

The pharma sector is losing its heroic mystique. An industry that pioneered vaccines against diseases endangering billions finds itself facing the ill-wind of public disdain. Regardless of whether some of the

One of the keys to evolving the communications function at any company or agency is to step back and think through what we can and will do better or differently each year.

Taming tangled supply chains and explaining the arcane are the daily handiwork of B2B communicators.

Caution: The sky will tumble, mountains will crumble. If you’re afraid of change, 2016 will be a miserable year.

[ Editor’s Note: We’re pleased to present Ronn Torossian’s annual Top 10 predictions. Ronn’s article in our Nov. 23 edition recapped his 2015 predictions.] Predicting the future is an integral part of

Should 2016 be as unpredictable as 2015, communicators and marketers will be thrown a bevy of assignments with little warning.

E. coli: While Chipotle dealt quickly and transparently with its E. coli crisis (PRN, Nov. 15), the stain remains. As of Nov. 29, there were 45 known cases of E. coli O26 in six states linked to Chipotle

You’d never guess it by looking at the rapid-fire barrage of press releases coming out of the major news wire services each day, but pretty much every Chief Communications Officer wants to issue fewer press

Too often we in media relations tend to value only top-tier placements like The Wall Street Journal or The Associated Press or The New York Times . Getting a product or company mentioned in those outlets is

BY Adriena Daunt, PR manager, Tourism New Zealand Media junkets, gifting and hosting have been part of the PR toolbox for a long time, especially in industries such as tourism and entertainment. When should