Subscription Content

What are PR leaders thinking about as we head toward 2016?

To start planning for 2016, a good first step is to use “calendar” as a verb

Due to the sheer size of this generation, its potential voting power is immense. As PR pros know well, understanding millennials is far from easy.

In preparation for a successful 2016, here are some tips PR professionals may want to consider.

It was a good week for Chipotle. Almost. Thursday it reopened all 43 stores in two Washington and Oregon markets it voluntarily closed over Halloween due to an E. coli outbreak.

Whatever else it does, social media certainly forces PR pros to be alert for new features. Even Facebook-owned Instagram, a platform that has added fewer features than most, has been active recently.

To paraphrase Mad Men’s Don Draper, “If you don’t like what they’re saying, change the conversation.” That’s what L’Oreal Paris tried to do last Wednesday, based in part on what it discovered in a survey of 1,000 people, including 512 women, in late October.

In this Instagram / YouTube –fueled media environment, we should know by now attempting to control your message generally leads to more headlines and bad press.

Transparent Burrito: Kudos to Denver-based Chipotle Inc., specifically its communications director Chris Arnold.

PR pros should always be on the lookout for ways to shine a light on their brands. When the right circumstances converge with proper preparedness, even the national spotlight is within their grasp.