Internal Communication

PR Pros’ Top 5 Pet Peeves

July 24th, 2013 by

At PR News, we often write about how to stay on the good side of people like journalists or consumers. Yesterday, we decided to ask what really grinds your gears, as communications professionals.

When C-Level Execs’ Personal Beliefs Compromise The Brand

July 22nd, 2013 by

Soon after the U.S. Supreme Court in June ruled the Defense of Marriage Act unconstitutional, Chick-fil-A President-COO Dan Cathy chimed in on his Twitter account about the decision.

McDonald’s Offers its Employees Budget Tips But They Aren’t ‘Lovin’ It’

July 18th, 2013 by

In an effort to bolster its employee relations program, McDonald’s launched a microsite aimed at helping staffers balance their finances. The seemingly positive gesture has, however, backfired on the fast-food giant because the budget is unrealistic and suggests employees should seek a second job.

3 PR Superheroes, Just In Time for Comic-Con 2013

July 18th, 2013 by

The photos of costumed Comic-Con attendees made us wonder what otherworldly protagonists communicators need the most. Here’s what we came up with.

Why Highly Regulated Industries Need PR Specialists

July 16th, 2013 by

Career communicators will invariably say their skills and expertise are highly transferable. That is 100% true—with one exception.

5 Moments of Pure PR Joy

July 15th, 2013 by

There are a handful of occasions in every communicator’s life where things couldn’t be better, whether it’s an encouraging pat the back from the CEO or a much-deserved raise. For PR pros, here are some of those milestones.

How To Find Your Inner Screenwriter

July 15th, 2013 by

Do your pitches keep getting the brush off? Consider borrowing a few tricks from Hollywood storytellers to make your press releases, pitches and other materials more emotionally compelling—and more successful.

Being Global Starts With Being Bicoastal

July 15th, 2013 by

There are differences between the East and West coasts of America. In the current business climate, being global starts with being bicoastal.

Top Brands Offer a Roadmap For Communicating With Rank-and-File

July 15th, 2013 by

It’s more complicated than ever to provide the information that employees need to know. New research from Gallup tells us that there are a lot of “zombies” in the work force. According to Gallup, 70% of employees are emotionally disconnected at work while 20% are so disengaged that they spread discontent to other employees and customers.

More Evidence Linking Reputation to the Bottom Line; Engaging Employees May Have Just Gotten a Bit Tougher

July 15th, 2013 by

A bad reputation can cost you dearly. Office workers lost some confidence in Q1.