On Saturday, Jennifer Lopez sang Happy Birthday to Turkmenistan’s president, Gurbanguly M. Berdimuhamedov. Today, there’s PR hell to pay.
Internal Communication
The Stylebook to Help PR Pros Create Their Own Writing Style
June 24th, 2013 by Matthew SchwartzIf PR pros want to improve their writing skills, perhaps they need to carve out some time to read Charles Dickens, Vladimir Nabokov, F. Scott Fitzgerald and other literary lions whose writing talents have transcended the generations. It’s one piece of advice for how PR pros can improve their writing skills, compliments of Beth Haiken, VP of corporate citizenship and communications at WayPoint Homes.
How to Avoid the Stink in Your Storytelling
June 20th, 2013 by Diane SchwartzMy son Max tells very long stories that veer in curious directions. By the time he’s nearing the point, he forgets the ending. It’s rather cute and endearing – he is, after all, only 12… Continued
Pressure Increases on PR Agencies To Become More Business Savvy
June 17th, 2013 by Ken Jacobs & Bryan ScanlonThe theme for this year’s Counselors Academy spring meeting—which took place in Austin, Texas—was dubbed “WEIRD,” an acronym for Wired, Entrepreneurial, Imaginative and Results-Driven. The moniker of the meeting was a play on the city’s slogan: Keep Austin Weird.
Bold Strategies Gain Audience Share In Hypercompetitive Marketplace
June 17th, 2013 by Mary BuhayAs the economy slowly wends its way toward recovery, many companies are opting to focus on managing risks rather than challenging existing boundaries in their respective businesses. However, there are bold marketers defiantly raising their profiles to seize audience share despite the stagnant economy.
The Path to Purchase (Increasingly) Starts With Mobile; Employee Relations A Tonic For Workplace Misconduct?
June 17th, 2013 by PRNEWSMobile users reach for their devices early and often to find local information. Companies often find themselves focusing more on external communications to maintain a favorable public image.
Lessons From The Dunkin’ Donuts Customer’s Racist Rant
June 13th, 2013 by Tony SilberOne of the bigger viral stories of the last two days was the foul-mouthed racist rant by a Dunkin’ Donuts customer in Fort Lauderdale, Florida, who filmed herself abusing the store’s employees and posted the… Continued
How to Win Over Your IT Department
June 6th, 2013 by Lucia DavisFor PR pros, IT execs may turn out to be their new BFFs. Here’s how to cultivate one of the most important interoffice relationships.
Tips From a Reporter on Great PR Writing
May 28th, 2013 by Tony SilberWe’ve been doing a lot of writing in PR News lately on great PR writing and as I was reflecting on this very intricate craft—a form of writing that requires immense skill—I thought it might… Continued
Melding Your Offline and Online Communications
May 20th, 2013 by Mike SamecAs communications professionals, we face a number of challenges in carrying the conversation across channels and particularly across the digital divide.