When I was a child, my mother always corrected me when I used the word “uh” and “like,” as in the sentence, “Uh, I am not sure, like I really want to do this but… Continued
Internal Communication
Things a New A.E. Should Not Assume About Client Relationships
August 20th, 2013 by Arthur Solomon, AcmeGood client relations are just as important as good results (often more so) in your quest to climb the agency ladder.
LeanIn.org’s Promise
August 19th, 2013 by Tony SilberLate last week, Facebook COO Sheryl Sandberg’s foundation, LeanIn.org, got some negative media coverage. An editor from the organization posted a call on her Facebook page for unpaid interns. The criticism was immediate and furious.… Continued
Case Study: Nestle Waters North America Looks to Reinvent Recycling By Promoting Value of Extended Producer Responsibility
August 19th, 2013 by PRNEWSThe U.S. recycling rate has been holding at a paltry 34% for the past few years, according to the Environmental Protection Agency. What’s more, recyclable materials that are worth billions of dollars are still ending up in landfills each year.
Lack of Resources is Cited as a Barrier to Multimedia Storytelling
August 19th, 2013 by PRNEWSWhether it’s due to a lack of measurement tools, budgetary constraints or simple inertia, there is a disconnect between the rhetoric and the reality when it comes to how communicators can make better use of things live video, audio, animation, gamifiication, slideshows and infographics in their overall messaging.
FleishmanHillard Reorganization Reflects How The PR Industry is Rapidly Evolving A Window Into The Future of PR
August 19th, 2013 by PRNEWSDave Senay, president-CEO of FleishmanHillard, spoke with PR News about his company’s rebranding as well as larger changes impacting the PR industry.
5 Signs Your Employees May Have One Foot Out the Door
August 13th, 2013 by Lucia DavisIt’s natural for people to come and go from an organization, but if you’ve got a mass exodus on your hands, there’s a problem. Of course, there are the usual clues—suddenly showing up in a suit and leaving for an inordinate amount of “doctor’s appointments,” for example—but are you aware of the more subtle indications that some of your employees are ready to bolt?
Paula Deen Fails Badly in a Crisis, While NE Pats Deftly Protect Brand
August 12th, 2013 by Katie PaineIf you were ever seeking to characterize the defining element of a crisis in 2013, you need look no further than the two crises we tackle this week.
PR Pros Should Focus on ‘Content’ When Defining ‘Content Marketing’
August 12th, 2013 by PRNEWSKiller messaging. Check. Enlisting social channels. Check. Digital communications. Check. Telling a compelling story. Check. The typical drill that PR agencies go through before crafting an RFP for a prospective client? Probably.
PR News Shines Spotlight on Top Work by PR Agencies
August 9th, 2013 by Steve GoldsteinPR News’ PR Agency Elite Awards recognize agencies in 23 practice areas, such as branding, business to business, community relations, crisis management, digital/social media, internal communications, media relations, mulitcultural PR, nonprofit/association and reputation management. All of the finalists will be celebrated at a luncheon on Sept. 10, 2013 at the Grand Hyatt in New York.