Internal Communication

Last week, Buzzfeed founder and CEO Jonah Peretti published a long memo on LinkedIn. It was titled a memo to the staff, but really was only partly directed to the staff. It was also a… Continued

Breaking into a new category is not always easy in the world of communications. So much of what we do is predicated on our category expertise, and so often we rely on that experience to inform our creative thinking for current and future clients.

Two high-profile B2B CEOs became unlikely cohorts in Twitter’ s 2013 freshman class: Berkshire Hathaway Chairman and CEO Warren Buffett and activist investor, Carl Icahn.

Have you found yourself feeling disconnected from key stakeholders? Are you increasingly frustrated as your repeated attempts at engaging—let alone securing commitment—are falling short of what you had

Indira Abidin has experience tackling PR campaigns rooted in topics not discussed in polite society. Read some takeaways from her work on “World Toilet Day.”

Women are being told to “lean in” to advance their careers; others are encouraged to lean out. I’ve got some advice that’s gender-neutral and is in response to a troublesome trend permeating society, from business… Continued

The phrase “too many cooks in the kitchen” holds true for the editing process, as many PR pros can attest. A perfectly good press release or, worse, investor-relations memo, can be transformed into a Franken-doc by the time everyone has made their tweaks.

In the tech world, one of the iconic moments of the 1990s was when Steve Jobs returned to Apple in 1997. He went to Macworld and gave one of his best speeches, during which he… Continued

Investor relations may be the single most regulated area of public relations. This binds the hands of PR professionals working on behalf of companies that are seeking additional investment, positioning themselves for an IPO, or exploring a merger or acquisition.

It’s a common mistake in PR: including executive quotes that derail the overall message and cause reporters to toss your press release into the circular file. But it doesn’t have to be that way.