The Internet is a twitter this month about a job posting for a social media manager for Britney Spears. While it’s certainly a newsworthy announcement for us social media types, it shouldn’t come as a… Continued
Topics
Sound Bites Don’t Happen by Accident
January 20th, 2009 by PRNEWSSound bites are the lines and phrases we all know. Whether you love them or loathe them, they are the quotes that fill the 24-hour news cycle of our world. What do they all have… Continued
Tip Sheet: Hedge Fund Headaches: Best Practices for Communicating Through Economic Turmoil
January 19th, 2009 by PRNEWSBy Dan Simon According to the most recent research by Eurekahedge, the hedge fund industry shrank by as much as a fifth (or $350 billion) in 2008, with 90% of that decrease coming in the… Continued
How NBC Universal Shows it Means Business with Green Efforts
January 14th, 2009 by Iris DorbianTo implement an effective green campaign within an organization, the first order of business is to establish a green mission. What are your company’s objectives and how can they be achieved? NBC Universal’s mission is… Continued
Five Tips to Make Your Message Matter on TV
January 13th, 2009 by PRNEWSA news director once told me, "TV viewers are like cats; you have to constantly dangle something in front of them to keep their attention." Instead of using a ball of yarn, news stations typically… Continued
Tip Sheet: New Year’s Resolution: Embrace Social Media
January 12th, 2009 by PRNEWSBy Chris Johnson This year, public relations professionals will have to revolutionize the way we approach and influence new media. The year of 2009 will be defined by our ability to adapt to new media… Continued
Mtg @ 2: Private Microblogs Make Internal Comms Short and Sweet
January 12th, 2009 by PRNEWSIt may have started as a curious ritual among teens, aided and abetted by their growing dependency on mobile phones and text messages, but the concept of communicating via micro-messages that pack a punch has… Continued
Perfecting the Paradox
January 12th, 2009 by PRNEWSJournalists, at heart, are confrontational. They choose that line of work because they enjoy the tug of war that ensues during media interviews when they want certain information that you don’t want to disclose. The… Continued
Tips for Pitching Bloggers and Developing Stronger Ties with Reporters
January 12th, 2009 by PRNEWSIt’s just not as effective as it used to be to send form e-mails or blanket the world with wire releases. Personal relationships with reporters are key, and it’s significantly more dangerous for PR professionals… Continued
Ten Lessons in Cause Branding
January 12th, 2009 by PRNEWSFollowing are 10 lessons companies need to note when implementing cause branding initiatives:
 Lesson # 1: Cause branding is a real commitment.
 Lesson # 2: It starts with your own people. Lesson # 3: It… Continued