Just as with any relationship in the early courting stages, activist engagement is never easy at the start. Most companies just don’t know how to talk to activists. Make no mistake―activists hardly know how to… Continued
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First Year of Mobile Giving Outperforms First Year of Online Giving
January 5th, 2009 by Iris DorbianIn 1997, online donations in the United States totaled a mere $300,000. In 2007, online donations were pinpointed at $10.44 billion reflecting exponential growth in overall giving and technology, according to a Harvard University study… Continued
What To Do If You Know You’ll Be On Camera
December 30th, 2008 by Iris DorbianFacing the press to get your message out can be unnerving if you’re not well-prepared. Following are four best practices that should make you media-ready for all types of scenarios: Be ready: In addition to… Continued
Media Training for a Podcast Interview: Four Tips
December 30th, 2008 by Iris DorbianWhether you’re a seasoned upper-echelon exec or an entrepreneur who has just launched a new product or service, media training is an iimperative when being interviewed by the press. But suppose the medium you’re approaching… Continued
Not All Is Green: Mags Jumping off Eco-Friendly Bandwagon
December 30th, 2008 by PRNEWSA recent issue of Mediaweek reported that magazines have started to cool toward green issues. As more and more Fortune 500 companies launch eco-friendly initiatives, this development for the magazine industry is telling. It’s also… Continued
Preparing Executives for the Always-On World of Social Media Training
December 30th, 2008 by Iris DorbianWith the emergence of social media, executives have to be ready to face cameras and microphones at all times when they are in public. It is not enough to be prepared for a face-to-face interview… Continued
Investors Still Seeing Green
December 30th, 2008 by Iris DorbianEven while citing a down economy and concerns about the Earth’s ecosystem, business owners continue to be optimistic about giving to environmental causes, according to a survey released by SunTrust Bank Private Wealth Management. Notable… Continued
Optimizing Your Press Release or Web Content
December 22nd, 2008 by Iris DorbianTo widen your access and reach on the Web, it’s important to optimize press releases and online content for media. Here are a few surefire tips: • Think upward and to the left • Optimize… Continued
Making Green by Going Green
December 22nd, 2008 by Iris DorbianThe question of sustainable business practices’ actual contributions to bottom-line profits is oft-debated, but a new report released by the Economist Intelligence Unit and sponsored by Cisco, HP, Qualcomm, SAS, Abbott and UTC makes a… Continued
Best Practices for Writing Media Center Content
December 22nd, 2008 by Iris DorbianFollowing are a few guidelines that will help you write and shape content for your company’s newsroom or media center: • Utilize a robust content management system; consider using blog publishing platforms as a content-management… Continued