By Sharon Linhart Developing an excellent corporate social responsibility (CSR) report may be easier than attempting to develop an excellent definition for CSR. Today, the term CSR is used synonymously with terms such as corporate… Continued
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How to Develop a Media-Friendly Web Site
December 22nd, 2008 by Iris DorbianLooking for ways to improve your relationship with the media? How about starting with your Web site. Following are a few tips offered by Open Books marketing/PR director Becca Keaty on how you can whip… Continued
How To…Tap Cause Advocates to Boost Earnings
December 22nd, 2008 by PRNEWSWe are in the midst of a holiday season fraught with contradictory needs. The economy needs a boost from consumer spending, but shoppers are wary of parting with their dwindling dollars. Nonprofits have more people… Continued
Case Study: System Reboot: How One Nonprofit’s Revamped Web Site Helped Deliver Its Message to the Masses
December 22nd, 2008 by PRNEWSIn a city where 37% of the adult population cannot read well enough to fill out a job application, Chicago-based Open Books executives had their work cut out for them.
Short and Sweet: Writing & Optimizing Web Content = An Exercise in Discretion
December 22nd, 2008 by PRNEWSWriting content for dissemination via Web channels has little to do with prose, try as the long-form writers among us might to prove otherwise. Verbosity holds little appeal for audiences who consume information online. For… Continued
Relationship Training: Building a Media Network One Reporter at a Time
December 17th, 2008 by PRNEWSBuilding relationships with journalists is not much different than with anybody else in business: It takes time and effort and you get out of it what you put in. But the dividends from that effort… Continued
Consumers More Brand Loyal to Companies that Do Good
December 17th, 2008 by Iris DorbianAccording to the second annual Edelman goodpurpose study, a majority of consumers are willing, even during an economic downturn, to change their brand loyalties to companies that do good as opposed to others. Also, the… Continued
Evolution of an Eco Experience
December 16th, 2008 by PRNEWSMany of today’s environmental problems are ones that are most influenced by the behavior of everyday people. Our individual actions—mowing the lawn, cleaning the house, driving the car—produce small amounts of pollution that when added… Continued
Measurement Redux: PR’s Holy Grail Still Tests Business Intangibles
December 15th, 2008 by PRNEWSCalling measurement the Holy Grail of PR is as cliché as revisiting the struggle to get a seat at the table, yet somehow the term’s continued relevance (despite drastic changes to the communications landscape) justifies… Continued
Being Media Friendly: Four Takeaways
December 15th, 2008 by Iris DorbianFor the Citigate Cunningham team that worked on keeping the SurfControl brand relevant and alive during its acquisition by Websense, there were several key lessons learned, much of which had to do with being media-friendly… Continued