Research & Whitepapers

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77% Say PR Staff Safety is Top Priority, 50% Make Post-Virus Plans

April 20th, 2020 by

“The business of business is business,” Nobel Prize-winning economist Milton Friedman (1912-2006) said. Our PRNEWS survey of some 200 PR executives expands on that thinking somewhat. We found that in this difficult moment, an overwhelming number of PR executives are most concerned with the health and safety of their staff. Finding new revenue doesn’t come close.

The State of Data-Driven Communications in 2020

March 18th, 2020 by

The State of Data-Driven Communications in 2020 To better understand the role of measurement and media analysis in Communications, PRNEWS and PublicRelay surveyed some 350 corporate and agency communicators. Key findings included: More Data Means… Continued

62% Have Crisis Plans, But Few Update Them or Practice Scenarios

February 5th, 2020 by

When it comes to crisis, there’s good and bad news, according to a survey from PRNEWS and CS&A International, a risk, crisis and business continuity management consultancy. More than half the executives surveyed said their firms have crisis plans. Far fewer knew whether or not those plans are updated regularly. In addition, few companies are practicing crisis scenarios regularly.

The Communicator’s Funnel

January 7th, 2020 by

The framework for measuring PR’s impact on the bottom line. According to the Gartner Annual CMO Spend Survey 2019-2020, 76% of marketing leaders use data and analytics to drive key decisions. Why should PR be… Continued

PR Pro Offers Plan for Workplace Leaders to Build Genuine Relationships

November 22nd, 2019 by

Many business leaders believe they know how to relate to their millennial staff. They share a lot of material via social media and during town halls. While millennials will acknowledge the sharing, they’ll also say the messages shared seem inauthentic. To counter this, veteran PR pro Deirdre Breakenridge crafted her 12-part FEEL plan that helps build genuine communication between leaders and millennial staff. She discussed it during PRNEWS’s Top Places to Work & Agency Elite Awards in NYC earlier this week.

PR Crisis Preparedness Survey: Responding to Crises in the Digital Age

May 3rd, 2019 by

Crisis is inevitable. Some 80 percent of crisis teams were mobilized in the past two years, a Deloitte report says. Yet some companies refuse to prepare for crises, or do so inadequately. To gauge attitudes… Continued

Media Opens 60% of Pitches; Reporters Look for News Value, Authenticity and Personalization

May 1st, 2019 by

The disparity between the number of communicators and reporters is widening. The ratio stands at 6:1, meaning that journalists may feel even more besieged. This puts an emphasis on knowing how to do media pitching in the most successful ways. PRNEWS asked ClarityPR to survey journalists about what turns them on or off about PR pitches. We also asked how many journalists have Twitter shamed communicators. Their response was unfortunate.

PRN-Meltwater Survey: 80% of PR Pros Say Influencers Are Important to Success

March 5th, 2019 by

The use of influencers is such a new tactic, there’s a lack of agreement on what exactly an influencer is. There’s plenty of agreement, though, about the popularity and importance of influencer marketing and communication, a new survey from PR News and Meltwater shows. The survey also finds brands’ and organizations’ budgets for influencer spending are holding steady or rising.

The Influencer Report: Survey Findings, Trends, and Forecasts

March 1st, 2019 by

Everyone’s talking about influencer marketing, but what’s the best way to use it? What should you avoid? Is it right for your brand? PR News and Meltwater conducted a survey to gauge the importance of… Continued

PR News/Crisp Survey: 60 Percent Have Updated Crisis Plans, but Social Monitoring Shows Holes

March 1st, 2019 by

A new study from PR News and Crisp, a social media issue detection and crisis monitoring firm, of more than 400 PR executives finds more than half of respondents saying their brands and organizations have current crisis plans. The downside is brands seem slow to react to a situation during off hours and communicators say they lack the resources to respond to a crisis.