Communicators Need to Place Fallout from Capitol Violence into Larger Corporate Narrative

It’s too early to know what historians will say about last month’s violent insurrection at the U.S. Capitol. As lawmakers gathered Jan. 6 to certify the 2020 U.S. presidential election results, an angry, weapon-wielding mob breached security, stormed the historic building and came within feet of entering the Senate chamber. The rioters, 400 at least, were a portion of some 25,000 people who attended a rally to protest the legitimacy of the 2020 election.

Rioters occupied the site for several hours, making their way into the House chamber and members’ offices. Members and staff, meanwhile, were hiding in the Capitol, fearing for their lives. As we go to press, 140 police officers are reported injured; one was killed and two have committed suicide. 400+ arrests were made, with more expected.