Infiniti Says Kate Hudson Film Speaks to ‘Misunderstood’ Target Market

[Editor’s Note: Car companies traditionally unveil vehicles with TV commercials, at auto shows or with a press conference. For the QX60 SUV introduction, INFINITI is making a foray into the short-film genre, something several brands are doing. To produce a crescendo, for weeks INFINITI has teased media and customers about its short film, starring Kate Hudson. Zack Snyder is the director. At 1pm ET, tomorrow (June 23) the film


Access to all Crisis Insider articles, monthly reports and valuable blueprints for crisis management.


Per Month Lowest Price


Best Value!

Unlimited access to all Premium and Crisis Insider articles and monthly reports.

First Year Offer


Per Month


Unlimited access to all Premium digital intelligence, 10-year web archive and monthly reports.

Save $140 With Annual Subscription


Per Month