Posts from Sports Dominated Political-Social Category on Instagram January-September 2020

It’s not news that 2020 seems destined for the history books. A global pandemic, protests against systemic racism and a critical election are some of reasons consumers insist brands take stands.

Ben & Jerry’s and Patagonia (# 3 and #5, respectively) are known for social activism. The surprises in this Shareablee chart include sports’ domination and, in particular, Converse in the top spot. The sportswear maker posted just 3 pieces of content on Instagram (Jan. 1-Sept 17). Yet each post averaged 185,009 consumer actions, per Shareablee, which provided this data to PRNEWS exclusively. Actions are the sum of shares, comments and likes. Converse’s posts had a #BLM theme.

In case you were wondering, Converse wasn’t even in the top 5,000 in this category on any platform in 2019, says Shareablee’s Madison Busick.


Access to all Crisis Insider articles, monthly reports and valuable blueprints for crisis management.


Per Month Lowest Price


Best Value!

Unlimited access to all Premium and Crisis Insider articles and monthly reports.

First Year Offer


Per Month


Unlimited access to all Premium digital intelligence, 10-year web archive and monthly reports.

Save $140 With Annual Subscription


Per Month