In each edition of PR News we highlight takeaways from an article as well as additions to the PR News Resource Center, which is available only to subscribers at: https://www.prnewsonline.com/subscriber-resources/
Suggest content fellow readers would find useful by contacting the editor at: [email protected]
Select Takeaways
Roundtable (pages 7,8,9, 10):
- “One thing you can’t overdo during periods of significant change is to over-communicate.” Robert Hastings , CCO, Bell.
- “Sharing changes in a timely, authentic way can be more important than settling on the perfect message, waiting for every piece to be final or sharing only part of the story.” Lauren Hodapp , director, Conservation International.
New to the Subscriber Resources Center
2018 Deloitte Crisis-Management Survey: The global professional services firm surveyed some 500 senior crisis executives during late 2017 and early 2018. Among the findings: the number of crises is on the rise; many crises can be averted; and there is a “dramatic difference in outcomes when senior management and board members are involved” in crisis planning, preparation and exercises.
2018 PBS Editorial Standards and Practices: Adopted June 21, 2018, the guidelines took a year to craft and apply to social media and traditional media. The social media guidelines include specific mandates: “Exercise civility, treat errors just as seriously as on other platforms, prevent conflicts of interest, provide adequate context, avoid sensationalizing to generate clicks, and vet third-party content.” This document is recommended for brands seeking an editorial guidelines template for their news operations.