YSL Launches Multi-Pronged Effort to Battle Rise in IPV, a Consequence of Coronavirus Lockdowns

[Editor’s Note: It’s sad irony that March brings Women’s History Month and International Women’s Day (March 8), and the anniversary of the pandemic, which has resulted in more than 2.5 million deaths, but also a steep rise in domestic violence, including Intimate Partner Violence (IPV). One of the most common forms of violence against women, IPV encompasses physical, sexual, financial and emotional abuse.

Prior to the pandemic, an estimated 1 in 4 women experienced IPV. When families spend more time together, domestic violence tends to rise. Anecdotal evidence corroborates this awful reality during the pandemic.

Fortunately, late last year Yves Saint Laurent Beauty launched an ambitious, multi-pronged effort, Abuse is Not Love, around IPV.

The program aims to educate audiences, including YSL employees, help advocacy groups get out their messages and fund academic research to bolster thought leadership around prevention and youth awareness.

YSL Beauty international GM Stephan Bezy says supporting women’s emancipation is part of the brand’s history since its founder, Yves Saint Laurent, was a vocal advocate for women back in the early 1960s.

In addition, he says the effort is more than a response to IPV’s rise during the pandemic. The program will last until at 2030. His remarks were edited for space.

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