Stories by Nicole Schuman

If anything, the remaining candidates are throwing everything they’ve got into this Super Tuesday, igniting digital strategies from all corners of the democratic universe. You’d be hard pressed not to open Instagram or Facebook and yes, even Twitter, without seeing some sort of political trend, video or paid advertisement. We took a look at the diverse social media strategies each candidate harnesses. Some feel forced, while others emerged organically, completely separate from the official campaign team. Will they make a difference on Super Tuesday?

Since the coronavirus landed on U.S. shores, the media has been working overtime—not only describing the symptoms and areas affected to those seeking information, but also in regards to how the outbreak is impacting business across the board. Whether it be the dramatic stock market drop, large-scale event postponements or travel cancellations, organizations need to take stock of what’s most important to communicate to a concerned public.

In a wide-ranging address during day 2 of PRNEWS’ Crisis and Measurement Summit in Miami, political strategist Ana Navarro had positive and negative things to say about social media. In the end, though, she believes PR pros have a difficult but important mission to promote truth in messaging. “Don’t give up on the facts,” she said.

Last week the still-profitable brand Victoria’s Secret (VS) was sold. Could this be part of the brand’s attempt to recover its reputation? Is the sale a way of signaling VS is ready to make a significant change in its products and messaging? From a PR, crisis and reputation perspective, will it be too little too late? Can VS come back from its low point and convince customers that it’s a label for women with various body types?

Inspired by Glassdoor’s Top CEOs of 2019 list, we decided to review the top CEOs at the largest PR agencies across the world. Utilizing the PRovoke 2019 Agency Rankings, as well as Glassdoor’s CEO and employee approval ratings, we found a dynamic list of communications leaders, working with some of the world’s top projects and talent.

Brand love isn’t just for consumers. We at PRNEWS found campaigns to fawn over. Our team picked recent campaigns we loved most, delivered across various platforms. Here are the memorable messages that made us swoon on Valentine’s Day and every day.

You may remember the backlash of #OscarsSoWhite after the 2015 nomination announcements. Many outraged directors, producers and actors, including Spike Lee and Jada Pinkett Smith, boycotted the awards in 2016. How did the 2020 Oscars do on diversity and inclusion? We take a crisis PR perspective to grade last night’s ceremony and the larger issue facing the Academy of Motion Picture Arts and Sciences.

While everyone anticipates the release of Iowa Caucus results, PR and crisis management pros are more inclined to discuss the crisis response of the Iowa Democratic Party. Technological glitches may be common, but to fail on such a grand stage, when timely results are expected, shows cracks in an already shaky system, debilitating public trust in a year when it’s most important.

The Super Bowl can be a benchmark in a communicator’s career. An experience at the big game can make or break a brand, as well as bring out the best (or worst) in any professional. The hours are long, but the payoffs can be great. So what can we learn from Super Bowl PR veterans on how to handle what seems to be a larger-than-life media event?

The overarching theme at this year’s Top Women in PR Awards rooted itself in the way professionals see themselves and how they treat others. Many winners noted that having it all is nothing if colleagues don’t have each other’s backs along the way. The honorees gathered for a luncheon on Jan. 28 at the grand Gotham Hall in New York City,.