Stories by Seth Arenstein

Internal communicators and recruiters must discard preconceived notions about Gen Z. This cohort seeks values, mentors and financial stability.

The PR pro’s daily existence entails storytelling and working with words. So, filling out contest entry forms should be a piece of cake. It’s not.

We asked Jeff Lambert, CEO, Lambert Global, about investor relations trends and maintaining corporate values when C-suite members take independent stands.

In this month’s buzz box, we look at the terms “trust” and “deadnaming.”

A strong reputation can be a useful defense during a PR crisis. But can we manage reputation? Yes, say ReputationDividend and Signal AI, among others. Yet, as you will see, reputation measurement is not without hurdles.

This edition’s dialogue looks at post-crisis debriefs. Our dialoguers April Margulies, founder, Trust Relations, and Thomas Graham, president, Crosswind Media & Public Relations, tell us it’s often a chore to schedule post-crisis sessions.

Communicators have a special talent. They alone can stitch together love, PR crisis, email and chocolate. Here’s how.

In gest, but only partly, the last weeks of 2021 and first days of 2022 offer enough botched PR and PR crises to assemble a March Madness-style ranking.

It’s difficult to say how the Whoopi Goldberg-Holocaust story will end. There’s no doubt, though, it’s already had a lot of twists.

President of PR tech’s newest merger, Onclusive’s Sean O’Neal, argues media monitoring is eminently affordable. So, there’s no budgetary reason not to measure.