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relationship

Tools Abound for Media Relations, but Personal Relationships Continued to Dominate in 2020

January 5th, 2021 by

If 2020 taught media relations professionals a lesson, it’s about the importance of relationships.

Meeting media contacts in person, securing press tours and catching up over coffee have taken a backseat amid the COVID-19 pandemic. For savvy practitioners, though, continuing to build relationships with the media endured, and in many cases, thrived.

SEO

How the Pandemic Changed SEO and Trends You Need to Know in 2021

January 5th, 2021 by

While 2021 may promise a return to previous practices, SEO and the online landscape are permanently altered. We see the below as major themes for 2021. Many spring from forced changes brought about in 2020.

media monitoring

Shaping the Toolkit: A Look at PR Services Companies and Founders

January 5th, 2021 by

Though PR service companies are underrepresented in our industry’s history, they are responsible for much innovation in the sector. In fact, a few services companies date back to the late 1800s. Let’s look at some of the people behind these successful businesses that helped shape PR.

Nonprofits Post Most about Vaccine; Highest Engagement for Brands Features Real People

January 5th, 2021 by

Excluding healthcare providers and media (the most obvious entities to post about the vaccine), the top poster by volume of content was AARP. Confusion over who is next in line for the vaccine continues, and with older adults as one of the highest risk categories, it’s not a surprise that AARP content reigns over these platforms.

Rockefeller Tree

Cosmetics Dominate Pre-Holiday Social Engagement on Instagram, and a Tree Grows in NY

December 1st, 2020 by

Despite a troubled economy and uncertainty surrounding travel and festive gatherings during the 2020 holiday season, demand to look one’s best endures, whether it’s on Zoom or in person. We’ve never seen such domination; seven of the top 10 brands produce cosmetics and the remaining three firmly are rooted in beauty. On the other hand, how many times do you need to hear someone tell you 2020 was an unusual year?

cruise during COVID

How a Small PR Firm Handled a Crisis at Sea and a Global Media Frenzy at the Pandemic’s Start

December 1st, 2020 by

[ Editor’s Note: Having a plan is the minimum requirement for crisis pros. That’s not always possible as veteran brand communicator Bobbie Carlton tells us in this Q&A.] PRNEWS: Give us the scenario

privacy

What California’s Expanded Privacy Law Means for Communicators

December 1st, 2020 by

Just when you thought you understood the complexities of the relatively new California Consumer Privacy Act (CCPA), on Election Day 2020, voters in the Golden State decided to take CCPA even further. By a wide margin (56-44 percent), they approved the California Privacy Rights Act (CPRA). Think of this new package as CCPA 2.0. There is a lot to unpack in this new law and how it might influence communicators and their clients doing business in California.

Key Lessons from Messaging to Frontline Workers During Coronavirus

December 1st, 2020 by

While many businesses are accustomed to working virtually, essential workers have remained on site during the pandemic. In pre-coronavirus times, internal messaging routinely thanked staff, celebrated victories, updated employees and bolstered morale. During the past nine months, the volume of such messaging has risen significantly.

predictions

DEI, Purpose, Crisis, Personalization and Technology Seen Powering Successful PR in 2021

December 1st, 2020 by

For 2020, personalization was predicted, in 2019, as a dominant theme. Trust topped the 2019 list. Some trends for 2021 extend what 2020 highlighted: greater emphasis on DEI, purpose and internal communication.

philanthropy

Foundations of Fundraising: PR’s Relationship with Philanthropy

December 1st, 2020 by

Philanthropy always played a significant role within PR—and vice versa. A public figure or corporation wants the right PR campaign for a favorable image through philanthropy. Nonprofits need campaigns and influencers to raise awareness.