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While many businesses are accustomed to working virtually, essential workers have remained on site during the pandemic. In pre-coronavirus times, internal messaging routinely thanked staff, celebrated victories, updated employees and bolstered morale. During the past nine months, the volume of such messaging has risen significantly.

The PR industry might need to come up with a new term for Internal communication now that so many staffers are working from home. For HPE CCO Jennifer Temple the issue seems permanent. In a wide-ranging interview she tells us nearly half her company’s 62,000 global staff probably will not return to the office on a regular basis after the pandemic. Temple tells us how her team plans to engage a segmented employee base.

Each year, the public relations profession celebrates the role of communications research during Measurement Month, an international collective of free educational content organized by AMEC. To recognize the importance of measurement and evaluation in public relations, we assembled a virtual roundtable to explore the latest developments and best practices of the PR Measurati in the US.

Female-led WE Communications has an enviable track record on gender diversity. Last week it named 20-year WE veteran Elizabeth Herrera Smith EVP and head of diversity, equity and inclusion (DEI). We asked about ways PR can bolster its ethnic diversity and how small and mid-size communication shops can kickstart DEI.

Illness, job losses, a divisive presidential race and semi-isolation have battered consumers this year. As such, they are seeking bright spots in an otherwise dark climate. It will be an atypical Thanksgiving, potentially opening new doors for brands that embrace the change.

Millions will enter polling stations and vote for the next president. While many of us have watched this election closely, few have considered PR’s role. Whether used positively or negatively, all candidates

Having an extensive social media strategy is a key part of crisis readiness. In addition, it can help a company take advantage of a breaking situation that falls short of crisis. A healthy social media plan

For PR it’s the best of times and the worst, according to a new survey about organization from PRNEWS and the Institute of PR (IPR). More than 300 respondents tell us communication is in demand across the company, yet budgets and headcounts are stuck.

[ Editor’s Note: As the holidays near, we spoke to Kristin Berlew, senior manager, PR, B&G Foods , which owns Green Giant. We asked about the brand’s holiday plans amid uncertainty surrounding

Sephora has a competitive program for influencers that includes mentoring, education and other opportunities. We look at several other trends that emerged from our annual social media conference, The Social Shake-Up, which was held virtually Sept. 28 through Oct. 1.