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Consumer engagement with the Twitter feed of the Los Angeles Lakers topped the sports teams and leagues that Shareablee tracked for the first seven months of 2020. Yet, LeBron James’s Twitter feed has a larger audience than either his employer or the National Basketball Association.

All we seem to hear about today are toxic workplaces. Ellen, McDonald’s, the Washington Football Team. What’s behind this spate of media reports and how can communicators protect their companies from being the subject of one of these stories?

The pandemic and social unrest have made their mark on crisis management, Katie Paine argues. She makes her case with examples from Jerry Falwell Jr and the university he formerly ran and Rio Tinto, the minerals conglomerate that put profits over public perception when it destroyed sacred lands.

Many companies say they listen to their customers, but how many do? And do they act on what they’ve heard? In an interview, Ryder CMO and EVP Karen Jones told us the idea that led to a new campaign came straight from the mouths of customers.

PR pro Stephen Payne offers an update on what communicators need to know about the CCPA and European Union data privacy rules. In short, there’s a lot to monitor and regulation seems to change almost daily.

June is Pride month. We asked Kim Matsoukas, senior manager, corporate social responsibility & sustainability, at Vans, the shoe and apparel company, how the brand will celebrate the moment.

We see more and more agencies preparing for life after the pandemic by establishing practices and offshoots dedicated to post-virus communication and strategy. We asked M Group chief Jay Morakis to dive into the thinking behind establishing such a practice.

In our series with Institute for PR, the dean of the University of Oregon’s communication school discusses the lessons he’s learned about maintaining contact with the academic community during the pandemic.

Our latest survey of PR pros finds uncertainty about the future is a major issue. On the other hand, nearly 90 percent believe PR will come back from the pandemic as strong as it was or stronger. Their thinking is that PR’s strategic importance has come to the fore during the pandemic.

Marilyn Laurie (1939-2013) worked her way up to become CCO of AT&T, the company’s first female in that position. She did so, in part, by holding un-traditional views, including seeing PR’s role as representing the consumer inside the board room. Our monthly history feature is a Q&A with Dick Martin, author of a forthcoming book about Marilyn. In addition, Martin succeeded Laurie at AT&T.