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Out with the Old…

January 17th, 2000 by

As recruiting quality PR professionals becomes more challenging, departments and executives might do well to begin noticing the birthdays of higher-level PR managers in other companies and agencies. Take Cohn & Wolfe founder and former… Continued

In the Black

January 17th, 2000 by

It’s not as big as AOL, but BET Holdings’ new portal, BET.com promises a bounty of content, says Retha Hill, vice president of content for the site. "[It’s] a central place for African Americans and… Continued

Building Online Relationships One by One

January 17th, 2000 by

Individual email messaging is good for any area in which you want to send personalized communications, whether that be for marketing, media pitches or investor relations. But don’t confuse this tactic with personal salutations that… Continued

All the News That’s Fit for Kids

January 17th, 2000 by

Youthline U.S.A. adds a supplementary magazine to its newspaper next month, which promises to deliver the news with words and concepts digestible to 8- to 13-year-olds. The magazine will delve more deeply into the subject… Continued

Travelocity Converts Eyeballs Into Sales

January 17th, 2000 by

The Case The Sabre Group’s online booking service, Travelocity.com, had made a speedy ascent to the top of the e-travel pack a couple years back, and was drawing competition from new ventures such as Preview… Continued

Gain Yardage with Football Fans

January 17th, 2000 by

Touted as the first "football lifestyle" magazine, Joe Montana’s In The Red Zone, hits the stands this month. While most articles will center around NFL player profiles and features, 30 percent of content will hinge… Continued

Meida Insight: WE magazine

January 17th, 2000 by

495 Broadway New York, NY 10012 wemagazine.com WE M edia began nearly three years ago as a reaction to an apparent lack of resources and coverage of lifestyle issues in the media for the 54… Continued

P.O.V….May it R.I.P.

January 17th, 2000 by

Citing increased competition in the men’s magazine department, P.O.V. magazine says it will cease publication with its February 2000 issue. The announcement was made last week. P.O.V., which has an audited circulation of 360,000, was… Continued

Say What?

January 17th, 2000 by

Words sometimes escape us, but in this case it would have been a blessing. One would think common sense would preclude a PR pro (even one from a hip L.A. boutique) from using the "F"… Continued

It’s O-fficial!

January 17th, 2000 by

It’s too soon to pitch Hearst’s new Oprah Winfrey magazine, according to spokeswoman Jill Davidson. O, the Oprah Magazine will launch April 17. "We’re still getting the editors in place," she says, adding that Editor-in-Chief… Continued