As recruiting quality PR professionals becomes more challenging, departments and executives might do well to begin noticing the birthdays of higher-level PR managers in other companies and agencies. Take Cohn & Wolfe founder and former… Continued
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In the Black
January 17th, 2000 by PRNEWSIt’s not as big as AOL, but BET Holdings’ new portal, BET.com promises a bounty of content, says Retha Hill, vice president of content for the site. "[It’s] a central place for African Americans and… Continued
Building Online Relationships One by One
January 17th, 2000 by PRNEWSIndividual email messaging is good for any area in which you want to send personalized communications, whether that be for marketing, media pitches or investor relations. But don’t confuse this tactic with personal salutations that… Continued
All the News That’s Fit for Kids
January 17th, 2000 by PRNEWSYouthline U.S.A. adds a supplementary magazine to its newspaper next month, which promises to deliver the news with words and concepts digestible to 8- to 13-year-olds. The magazine will delve more deeply into the subject… Continued
Travelocity Converts Eyeballs Into Sales
January 17th, 2000 by PRNEWSThe Case The Sabre Group’s online booking service, Travelocity.com, had made a speedy ascent to the top of the e-travel pack a couple years back, and was drawing competition from new ventures such as Preview… Continued
Gain Yardage with Football Fans
January 17th, 2000 by PRNEWSTouted as the first "football lifestyle" magazine, Joe Montana’s In The Red Zone, hits the stands this month. While most articles will center around NFL player profiles and features, 30 percent of content will hinge… Continued
Meida Insight: WE magazine
January 17th, 2000 by PRNEWS495 Broadway New York, NY 10012 wemagazine.com WE M edia began nearly three years ago as a reaction to an apparent lack of resources and coverage of lifestyle issues in the media for the 54… Continued
P.O.V….May it R.I.P.
January 17th, 2000 by PRNEWSCiting increased competition in the men’s magazine department, P.O.V. magazine says it will cease publication with its February 2000 issue. The announcement was made last week. P.O.V., which has an audited circulation of 360,000, was… Continued
It’s O-fficial!
January 17th, 2000 by PRNEWSIt’s too soon to pitch Hearst’s new Oprah Winfrey magazine, according to spokeswoman Jill Davidson. O, the Oprah Magazine will launch April 17. "We’re still getting the editors in place," she says, adding that Editor-in-Chief… Continued