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It’s not as big as AOL, but BET Holdings’ new portal, BET.com promises a bounty of content, says Retha Hill, vice president of content for the site. "[It’s] a central place for African Americans and… Continued

Individual email messaging is good for any area in which you want to send personalized communications, whether that be for marketing, media pitches or investor relations. But don’t confuse this tactic with personal salutations that… Continued

Youthline U.S.A. adds a supplementary magazine to its newspaper next month, which promises to deliver the news with words and concepts digestible to 8- to 13-year-olds. The magazine will delve more deeply into the subject… Continued

The Case The Sabre Group’s online booking service, Travelocity.com, had made a speedy ascent to the top of the e-travel pack a couple years back, and was drawing competition from new ventures such as Preview… Continued

Touted as the first "football lifestyle" magazine, Joe Montana’s In The Red Zone, hits the stands this month. While most articles will center around NFL player profiles and features, 30 percent of content will hinge… Continued

495 Broadway New York, NY 10012 wemagazine.com WE M edia began nearly three years ago as a reaction to an apparent lack of resources and coverage of lifestyle issues in the media for the 54… Continued

Citing increased competition in the men’s magazine department, P.O.V. magazine says it will cease publication with its February 2000 issue. The announcement was made last week. P.O.V., which has an audited circulation of 360,000, was… Continued

Words sometimes escape us, but in this case it would have been a blessing. One would think common sense would preclude a PR pro (even one from a hip L.A. boutique) from using the "F"… Continued

Customer service practices during the first official e-holiday came up short. Despite the Internet’s velocity, the speed of e-customer service was lacking. According to the Software & Information Industry Association (SIIA), 42% of customers who… Continued

PR professionals attending last year’s PR NEWS seminar "Best Practices in PR Measurement" pontificated on the three biggest challenges facing them at work. Answering anonymously, they most commonly listed their three top challenges as: Getting… Continued