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While Americans continue to espouse concern for environmental protection, green causes have lost some of their celebrity status in the midst of the current economic boom. A study by Wirthlin Worldwide indicates that while three-fourths… Continued

In the wake of the World Trade Organization (WTO) meeting late last year, Seattle’s police chief resigned, the mayor is under siege, and there are lots of embarrassing questions, all because they and their city… Continued

With the ink drying on many corporations’ annual budgets, not all PR departments captured the funding they were seeking. But even if they don’t have the bottom-line numbers to prove their worth to CFOs and… Continued

In 1994, employees at Continental Airlines were embarrassed to admit they worked for the airline that was ranked dead last among the major U.S. carriers and so often the butt of late-night talk show jokes.… Continued

How much public opinion has shifted since the promotion’s inception. How many additional sales have resulted since the campaign began. How much revenue has been generated specifically because of the campaign. How employee opinion has… Continued

In 1999, 75% of the 50 corporate members in the Public Affairs Group reported funds increased, while roughly a quarter reported slimmer allocations for the same period. Average communications budgets for Fortune 500 companies panned… Continued

New Muscular Feature and Spanish-Language Trends Muscular Development magazine works out the dirt on celebrity fitness routines with a new gossip column. But don’t fret if you’re not representing a celebrity for the four-page column… Continued

L Magazine American Lawyer Media 345 Park Ave. South New York, NY 10016 212/779-9200 Law students don’t mind a little "R" and "R" during study break time, which is why American Lawyer Media launched the… Continued

With a mind-boggling variety of high-tech tools available to PR professionals, it’s easy to be swept away in the frenzy, using technology for the sake of technology. But taking advantage of interactive capabilities can be… Continued

Public Relations Managers Quantum is seeking two brilliant & seasoned high-tech Public Relations Managers. Quantum is the world’s leading storage supplier and was named one of Fortune Magazine’s 100 Best Places to Work. Manager, Corporate… Continued