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Media Moves

September 30th, 1999 by

The information in Media Moves is provided exclusively to HPRMN by MediaMap. MediaMap provides more than 1,200 agencies with detailed and accurate media information. Visit MediaMap at www.mediamap.com or call 888/624-1620 for more information. Arrivals… Continued

Media Insight

September 30th, 1999 by

E-zone Networks 355 Fourth Ave., #1000 Calgary, Alberta Canada t2p0j1 If you’re trying to reach fitness-minded folks, E-zone Networks delivers a captive and sweaty audience of health club members. This new network, launched last month,… Continued

Mark Your Calendar

September 30th, 1999 by

October 12 PRSA’s 22nd Annual Chesapeake Conference sponsored by PRSA’s Maryland chapter. Towson, Md. 301/258-9120. October 14-15 Harvard School of Public Health’s Redefining Healthcare conference. Boston. 617/720-9545. November 3-5 EMarketWorld’s Ehealthcareworld conference. New York. 800/535-1812.… Continued

Trades Show News

September 30th, 1999 by

The buzz on the exhibit floor at the Society for Healthcare Strategy and Market Development last week in Denver focused on the latest market research and Internet tools. Here are the trade show highlights. HealthGate’s… Continued

Choosing the Right Communications Technology

September 30th, 1999 by

Making the right decision on how to present your information has increasingly become complex given the vast array of high-tech communication tools now available. Should you use CD-ROMs, DVDs, still images or online motion videoand… Continued

Ca. Health Plans Collaborate On Y2K Initiatives

September 30th, 1999 by

With less than four months until the New Millennium, the Year 2000 status of more than half of America’s healthcare provider organizations remain unclear, according to the RX2000 Solutions Institute in Minneapolis. To stay on… Continued

Mergers & Acquisitions

September 27th, 1999 by

Ogilvy Public Relations Worldwide acquired London-based Sector Public Relations, a specialist financial and corporate communications consultancy…San Francisco-based Publicis Dialog is buying Purdom Public Relations, a technology PR agency specializing in b-to-b communications.

Measurement Boosts PR’s Image, Bottom Line

September 27th, 1999 by

In an industry that traditionally has had little more than press clips to show for its efforts, measurement is now empowering communicators to spell out their value to CEOs in terms of ROI. A recent… Continued

Pitching to the College Crowd

September 27th, 1999 by

If you send out releases through U.S. Newswire, be sure to leave out geezer phrases like "groovy" and "far out"… your message is going to college students. Collegiate Presswire will provide college newspapers with a… Continued

More of What People Think

September 27th, 1999 by

Apparently corporate Web sites are supposed to appeal to users, not just the CEOs. Individual investors now get to tell companies what they think of their Web sites by participating in an online survey from… Continued